Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Charles Schwab Named Best-in-Class Online Brokerage, According to Forrester's PowerRankings.


Business/Technology/Banking Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 15, 2000

A robust menu of features lands Schwab in the No. 1 online Brokerage slot of the latest PowerRankings(TM) by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
, Inc. (Nasdaq:FORR FORR Friends of the Russian River
FORR Freedom of the Road Riders (Motorcyclists)
FORR Flight Operations Readiness Review
). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites in various categories. Following Schwab are SURETRADE, Datek Online, TD Waterhouse TD Waterhouse is the brand used for both British and Canadian brokerages within the TD Bank Financial Group.

The brand originated as a United States brand for discount brokerage when TD purchased Waterhouse Securities.
 Securities, Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , Ameritrade, E*TRADE, and DLJdirect.

Schwab finishes ahead of the competition by offering quick trades and helpful tools, including a stock analyzer and equity report cards. Its site also clearly displays commissions prior to confirming a trade, and it also makes the login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on.  process simple. On the downside On the Downside is an EP by the San Diego, California band Counterfit, released by Alphabet Records in 2000. It was the band's first EP, recorded shortly after the members had relocated to San Diego from Fairfield County, Connecticut. , Schwab charges the most to trade online.

"Despite charging $29.95 per trade and additional fees to pay bills online, Schwab offers unique features that cater to users' individual needs and help investors make decisions," said Tom Rhinelander, senior analyst at Forrester. "The competition is growing stiffer as SURETRADE, Datek Online, TD Waterhouse Securities, and Fidelity Investments are essentially tied for second place -- less than one point separates their scores."

SURETRADE comes in second with the lowest commission for market orders, a simple login and trading process, and impressive customer service. Email replies are quick and online chat support is available 24 hours a day. The two drop-down menus See pull-down menu.

drop-down menu - pull-down menu
 on either side of a page mar SURETRADE's otherwise simple navigation, and weak mutual-fund selection tools do little to help investors make decisions. Third-place Datek offers quick order execution and one low fee for all trades. A downloadable Streamer application provides real-time market data and doesn't require installation on a PC. Datek's cardinal weakness is the lack of basic advisory tools like retirement planners.

Fourth-place TD Waterhouse's site is uncluttered and easy to navigate, executes all market and limit orders for just $12, and offers checking and bill payment at no charge. Email responses are quick -- but unhelpful -- and the company does not make stop-limit orders Stop-limit Order

An order placed with a broker to buy or sell at a specified price (or better) after a given stop price has been reached or passed.

Notes:
Stop limit orders are used to buy a stock when it reaches a certain price, this allows investors to buy when the
 available online. Fidelity comes in fifth with a first-rate call center and helpful retirement planning Retirement financial planning refers to a collection of systems, methods, and processes which, in their aggregate, support a family unit's (client's) desire to achieve a state of financial independence, such that the need to be gainfully employed is optional.  tools, but it is dragged down by high fees that are second only to Schwab's and email replies that are the slowest of all sites tested.

Ameritrade comes in sixth, with top scores in service and usability, but the lowest mark for features and advice. Landing in seventh place, E*TRADE provides customers with a consistent interface to access its feature-rich site but lacks helpful customer service. Last-place DLJdirect asks customers to pay premium commission for fairly standard offerings; however, it excels at ease-of-use.

For the updated PowerRankings, Forrester surveyed 19,000 consumers from Greenfield Online's 600,000-person online panel. These consumers identified the most recent eCommerce sites that they purchased from and rated their experiences. A team of Forrester shoppers then evaluated the shopping experience for sites with a statistically valid number of consumer respondents, performing a series of rigorous tests in six areas. The consumer data and Forrester shopper scores were then synthesized and weighted, with consumer views accounting for two-thirds of the overall PowerRanking. A complete set of PowerRankings results -- both consumer and Forrester shopper data -- are made available to all ranked companies for no charge.

In the coming weeks, Forrester will be announcing results in additional PowerRankings categories. Additional information about each of the categories, including a complete set of rankings and scores, can be found at the PowerRankings Web site -- http://powerrankings.forrester.com.

Forrester Research is the leading independent Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies.

Internet research is the practice of using the Internet, especially the World Wide Web, for research.
 firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price.  enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch(TM) Reports and an array of advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, bit products, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass. Forrester's European Research Center is located in Amsterdam, Netherlands, and its UK Research Centre is located in London. Additional information about Forrester Research can be found at www.forrester.com.

eResearch and PowerRankings are trademarks of Forrester Research, Inc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Aug 15, 2000
Words:691
Previous Article:CSFB/Tremont Hedge Fund Index is Up 0.1% in July; Dedicated Short Bias Index is Top Performer -- Up 3.6% for the Month; Quarterly Reselection Adds 37...
Next Article:The TJX Companies, Inc. Reports Second Quarter Results.



Related Articles
Bringing Wall Street home: computers and the Internet have made securities trading from home easier than ever.
Cyberspace investing.
Bytes to bucks: trading stocks on the Internet can save savvy investors a bundle.
Charles Schwab and Merrill Lynch Place One, Two in Brokerage Category of Forrester PowerRankings.
OFF LINE, OUT OF LUCK; NET TRADERS NEED BACK-UP PLAN WHEN WEB SERVICE DOESN'T CONNECT.
SCHWAB GRATIFIES, SURVEY FINDS.
MERRILL LYNCH TO HOOK UP WITH ON-LINE TRADING.
Schwab makes his move: the inside story on how Charles Schwab and his board finally agreed it was time for the fatigued founder to step aside....
New interest from small tenants in Jersey City.
Can Schwab rescue Schwab? with the ouster of David Pottruck, Charles Schwab is once again in the hands of its founder.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles