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Charles Herington Elected to ADVO Board of Directors.


WINDSOR, Conn. -- ADVO, Inc. (NYSE NYSE

See: New York Stock Exchange
:AD) today announced the election of Charles M. Herington, 45, to the Company's Board of Directors. Herington is President and Chief Executive Officer of America Online See AOL.  Latin America, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AOLA AOLA America Online Latin America ), a company he helped found in 1999. AOLA provides premier connectivity, interactive content and services in Latin America.

"Mr. Herington brings 23 years of progressive general management, operations, and marketing experience to the ADVO board," said S. Scott Harding, ADVO's Chief Executive Officer. "Moreover, he brings keen understanding of the diverse markets in which U.S. consumers live and work. We are happy to have him join our leadership team," he added.

Prior to joining AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Latin America, Herington most recently was President of Revlon Latin America. Further previous experience includes the role of Regional Vice President of PepsiCo Restaurant International and the position of Associate Advertising Manager for the Procter & Gamble Co. He holds a degree in Chemical Engineering and Computer Sciences from the Monterrey Superior Studies Institute in Mexico.

In addition to his ADVO board membership, Herington is on the board of directors of Coors Brewing Company and Adolph Coors Company The Golden, Colorado Adolph Coors Company was formerly a holding company controlled by the heirs of founder Adolph Coors. Its principal subsidiary is the Coors Brewing Company. It was founded in 1873.

In 2005, the company merged with Molson, Inc.
, and NII (National Information Infrastructure) The U.S. government's policy for managing advanced technology in the country. The Clinton/Gore administration (1993-2001) was very enthusiastic about the Internet and proposed that it should be funded by private industry and be  Holdings (Nextel).

ADVO (NYSE:AD) is the largest targeted home-delivered print advertising company in the United States, with annual revenues of $1.2 billion. The company's shared mail advertising programs reach approximately 112 million U.S. households on a weekly and monthly basis, and deliver the highest consumer response for advertising with superior value, based on reaching carefully selected neighborhoods of consumers at below ZIP Code levels. This includes its core ShopWise(R) branded programs and the reach of its ADVO National Network Extension (A.N.N.E.) program. Additionally, the company's SuperCoups(R) advertising solutions provide targeted advertising for local neighborhood businesses.

ADVO's reach and targeting abilities are behind the success of its signature public service program America's Looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 Its Missing Children(R) -- the nation's oldest and most successful program of its kind, created in 1985 in partnership with the National Center for Missing & Exploited Children and the United States Postal Service. ADVO delivers 85 million missing child ("Have You Seen Me?(R)") cards weekly, representing the most recognized mail in America. These have helped lead to the successful and safe recovery of 136 missing children. ADVO has 25 mail processing facilities and 33 sales offices nationwide. ADVO's corporate headquarters are located at One Targeting Centre, Windsor, Conn., and the Company can be visited at its Web site at www.advo.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 14, 2004
Words:415
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