Charismatic, Mane `n Tail Strike Deal; First Animal Ever to Endorse Product.BETHLEHEM, Pa.--(BUSINESS WIRE)--Nov. 8, 1999-- Charismatic, who romanced the hearts of America earlier this year when he won the Kentucky Derby Kentucky Derby One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown. and Preakness Stakes Preakness Stakes One of the three classic U.S. horse races making up the Triple Crown. It is held annually in mid-May at Baltimore's Pimlico Race Course. The course distance is 1³⁄₁₆ mi (1.9 km). The field is limited to 3-year-old Thoroughbreds. before being injured in the stretch drive of the Belmont Stakes Belmont Stakes Oldest of the three U.S. horse races that constitute the Triple Crown. The Belmont originated in 1867 and is named after August Belmont (see Belmont family). The stakes is held in early June at Belmont Park, near Garden City, Long Island; the course is 1.5 mi (2,400 m). , has put his hoof hoof, horny epidermal casing at the end of the digits of an ungulate (hoofed) mammal. In the even-toed ungulates, such as swine, deer, and cattle, the hoof is cloven; in the odd-toed ungulates, such as the horse and the rhinoceros, it is solid. print on a deal with Mane `n Tail(R) Shampoo, it was announced Monday by Devon Katzev, president of Straight Arrow straight arrow n. Informal 1. A morally upright person. 2. A person regarded as being extremely conventional. [From the phrase straight as an arrow. Inc. and Wil Farish, president and chief executive officer of Lane's End Farm Lane's End Farm is a thoroughbred race horse breeding farm in Versailles, Kentucky established in 1979. The original land was part of "Bosque Bonita Farm" which means beautiful woods and was originally owned by Abe Buford, a Confederate General. . The unique deal is believed to be the first time an animal has publicly endorsed a nationally known product. Charismatic was unavailable for comment. Retired from racing following his injury in the Belmont Stakes in June, Charismatic is standing at stud at prestigious Lane's End Farm near Versailles, Ky. The horse was attempting to become the first horse in 21 years to win the Triple Crown after being victorious in the first two legs only weeks earlier. While his career came to an abrupt end, the three-year-old son of Summer Squall left the world of thoroughbred racing with some brilliant memories. Charismatic, who is a strong candidate for Horse of the Year, will publicly endorse the product and make promotional appearances, possibly in the spring. Mane `n Tail(R) Shampoo will also feature the name and image of Charismatic in a national print advertising campaign to help maintain its reputation as the leading horse shampoo in the country, which is also widely used by people. Katzev feels the unique endorsement is a win-win situation. "We feel it's not only good for the horse, but for the horse racing industry as well," said Katzev. "Charismatic is easily one of the more stunning-looking stallions and we'd like to help keep him that way." |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion