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Charisma to Present 77th Academy Award Show Floral Presentation.


HOLLYWOOD -- For the twelfth consecutive year, Charisma Designs will present the extraordinary floral display of more than 75,000 blooms adorning the Kodak Theater located at the Hollywood Highland Complex for the 77th Annual Academy Awards presentation.

Pasadena based Charisma Designs President, Larry Crain, stated, "Charisma is proud to be presenting the floral production for the twelfth year and especially for the 77th Anniversary Show. Flowers are grown mainly in the State of California. They include a variety of roses, casablanca lilies, mountain lilies, iris, carnations, star gazer lilies, alstromeria, cymbidium orchids, dendrobium orchids and other exotics."

The Oscar display along the famed Red Carpet Walkway walkway Rehabilitation medicine An instrument used to measure the timing of foot contact and or position of the foot on the ground  will include 1,000 feet of floral boxes, containing 2,000 blooming plants and foliage. A grouping of floral designs from 2 foot to 12 feet tall will enhance the entrance to the Red Carpet. 3 to 8 foot arrangements will be placed at strategic locations along the Red Carpet. The 24-foot Oscars will be flanked by azaleas special arrangements and large green foliage. The Awards Walk leading to the Kodak Theater will be flanked with Oscar containers filled with "Konfetti" Roses. Exotic arrangements will be placed in the celebrity dressing rooms and VIP Offices. Large floral presentations will enhance the Artist Entrance, Winner's Walk, and the Press Rooms.

Charisma Floats/Designs also builds floats for the Tournament of Roses Parade The Tournament of Roses Parade was established, and first held, on January 1,1890, in Pasadena, California, eight miles (13 km) northeast of Downtown Los Angeles.

Rooted in tradition, this parade is broadcast on multiple television networks, watched by upwards of one
 in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005.  and the Fiesta Bowl The Fiesta Bowl, now sponsored by Tostitos tortilla chips (a Frito-Lay product), is a United States college football game played annually since 1971. Originally, the game was hosted in Tempe, Arizona at Sun Devil Stadium where it remained until 2006.  Parade in Phoenix, Arizona Phoenix /ˈfiːˌnɪks/ (English: Phoenix, Navajo: Hoozdo, lit. "the place is hot", Western Apache: Fiinigis) is the capital and the most populous city of the U.S.  in addition to their annual presentation of the Academy Awards Floral Presentation. The schedule for "dressing" the Kodak Theater for the Academy Awards this year is as follows:

Tuesday, February 22nd: Flowers arrive at the Kodak Theater at 9:00am for processing and designing at the Charisma location in the Arrivals Lot next to Grauman's Chinese Theater Grauman’s Chinese Theater

famous for the imprints of movie stars’ footprints in its forecourt. [Am. Cinema: Payton, 284.]

See : Fame
.

Tuesday, February 22nd to Sunday, February 27th; All production to be completed for weekend. All arrangements to be installed in and around the Red Carpet Walkway, Awards Walk, Pre-Show Areas, Theater entrances, Artist entrance, Winner's Walk, Press Rooms, Dressing Rooms and VIP areas.

Coordinating Charisma Designs massive Oscar effort will be President Larry Crain and Floral Director Richard Salvaggio, AIFD AIFD American Institute of Floral Designers
AIFD American Islamic Forum for Democracy
AIFD All India Federation of the Deaf
AIFD Army Institute of Fashion Design (India)
AIFD American Institute of Food Distribution, Inc.
.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2005
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