Charging lanes: Max Siegel to steer operation of Dale Earnhardt Inc.Max Siegel, the new president of global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. for Dale Earnhardt This article is about the elder Dale Earnhardt. For his son, see Dale Earnhardt, Jr.. For the racing team he founded, see Dale Earnhardt, Inc..
Ralph Dale Earnhardt, Sr. Inc., a Mooresville North Carolina-based car racing company, is revving up the motor sports industry's drive toward increased diversity. Siggel, 42; oversees the entire organization, including marketing, promotion, sales sponsorship distribution and motorsports competition. The former senior vice president of Sony/BMG's Zomba Label Group and president of Zomba Gospel will now manage 400 people at Dale Earnhardt Inc. Similar organizations reportedly generate about $150 million in revenues.
"We are definitely going to look at expanding the sport and introducing it to a wider audience," says Siegel, who pledges to pursue television distribution partnerships and direct-marketing programs that will welcome black fans and other minority groups to the sport. "We'll also look at developing new talent." His latest undertaking: a TV podcast project with DirecTV that provides customers with a real-time, insider's view of the race-car experience.
Siegel recently announced the formation of the Earnhardt Division that will marry various aspects of the entertainment industry with NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. .
Developing, producing, and distributing music, film, and television, and digital content, will be the main goals of the division.
"We are looking forward to offering rich entertainment programming and innovative content," said Siegel in a statement. "There's such great synergy there, and it's our goal to bring the two entities together to enjoy a mutually beneficial Adj. 1. mutually beneficial - mutually dependent
dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" relationship while keeping our focus to connect to millions of fans."
Siegel's new leadership role at Dale Earnhardt Inc. is symbolic of corporate diversity advancement within NASCAR, an industry generally closed to blacks. Siegel is now regarded as one of the most influential black executives in NASCAR, earning him the 2007 Joseph Papp
Says Sam Belnavis Sam Belnavis became the first full-time minority owner when he fielded BelCar Motorsports' #54 U.S. National Guard Ford Motor Company entry driven by Todd Bodine in 2003. The team closed in 2004 when Belnavis took the sponsor to Roush Racing. , Roush Fenway Racing's chief diversity officer and owner designate: "I think it's significant to have an African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. heading up a renowned organization in NASCAR like Dale Earnhardt Inc. He's already made