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Char-Broil Partners with Thermal Engineering Corporation to Add New Patented Infra-red Cooking System to its Product Line.


COLUMBUS, Ga. -- Char-Broil, the best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 brand of gas grills worldwide, has announced a partnership with the pioneer of infra-red cooking technology, Thermal Engineering Corporation (TEC). Char-Broil will begin incorporating a new patented version of TEC's 100% infra-red cooking system into a series of grills that will be available to consumers at national retailers in 2007.

Char-Broil will be the first large-scale grill manufacturer to utilize TEC's patented infra-red cooking system and also the first widely-distributed manufacturer to offer the benefits of infra-red cooking at more affordable price points (i.e., below $1,000).

Traditionally found only in high-priced premium grills, infra-red systems can cook hotter, sear food better and pre-heat faster than other cooking systems (gas or charcoal charcoal, substance obtained by partial burning or carbonization (destructive distillation) of organic material. It is largely pure carbon. The entry of air during the carbonization process is controlled so that the organic material does not turn to ash, as in a ). Infra-red cooking has been used widely in the restaurant industry for years and is a standard cooking system in many of the finest steak houses steak house or steak·house
n.
A restaurant that specializes in beefsteak dishes.
 throughout the U.S. "Infra-red can provide the intense searing sear 1  
v. seared, sear·ing, sears

v.tr.
1. To char, scorch, or burn the surface of with or as if with a hot instrument. See Synonyms at burn1.

2.
 capabilities that chefs used to say you could only get from charcoal," said Bill Best, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of TEC. "There was some logic in that too, because glowing charcoal cooks mainly with infra-red energy."

Char-Broil has partnered with TEC to license the company's newest generation of 100% infra-red cooking technology for use in a line of more affordable grills. TEC won Hearth & Home magazine's Vesta Awards, given for new technology and innovation, in the categories of "Best Gas Barbecue barbecue [West Indian or South American], in the United States, traditionally an open-air gathering, political or social, in which meats are roasted whole over a pit of embers and food and drink are liberally enjoyed. " and "Best in Show for Outdoor Room Products" at the 2005 Hearth Patio and Barbecue Association Show for its newest invention, a flare-resistant infra-red gas grill that employs a new, more durable infra-red steel burner A drive that writes write-once optical discs such as CD-Rs and DVD-Rs. A "burner" implies a one-time recording, but the term is erroneously used to refer to drives that "write" to re-recordable CD-RW and DVD-RW/+RW media as well. See burn, CD-R and DVD-R.  and uses 100% infra-red energy versus a combination of infra-red and convection. "All other grilling systems employ some type of convection cooking which dries out the food," said Best. "This new technology allows you to sear, smoke and cook evenly at very low and very high temperatures and keeps the food moist moist

having a moderate moisture content, slightly wet to the touch.


moist dermatitis
see moist dermatitis of rabbits.

moist grain storage
grain stored at about 30% moisture in airtight silos.
 and tender because infra-red doesn't dry out natural juices."

"The future of the grilling industry is TEC's infra-red because it makes food taste better and cooks food like charcoal but with the convenience of gas," says Brad Turner There are several people named Brad Turner:
  • Brad Turner (director), television show director
  • Brad Turner (musician), Canadian jazz musician
  • Brad Turner (hockey player), former AHL/NHL hockey player
  • Brad Turner, a fictional character in the cartoon series M.A.
, President of Char-Broil's parent company, the WC Bradley Co.

"Char-Broil is dedicated to continuously enhancing the grilling experience and to offering consumers the very best grilling technology," continued Turner. "This partnership with TEC clearly demonstrates Char-Broil's commitment to bringing the most innovative, best-in-class products to the marketplace."

TEC invented the high-efficiency, long-lasting ceramic infra-red burner in 1961. Since then, the company has built a portfolio of innovations in applied infra-red heat transfer. In the 1980s, TEC began using its infra-red expertise to improve the efficiency of commercial cooking equipment, and in 1982 patented the first gas grill with an infra-red burner below the cooking grate. Today, TEC manufactures and sells high-end infra-red gas grills ($1,500+ per grill) and commercial cooking equipment through specialty retailers nationwide.

"This partnership plays to both Char-Broil's and TEC's strengths. We'll combine our research and development capabilities with Char-Broil's marketing and manufacturing expertise to bring the best grilling experience available to a wider audience of consumers," said Best.

Char-Broil is the leading manufacturer of gas barbecue grills, accessories, smokers and charcoal and electric grills. Based in Columbus, GA, the company is a division of W.C. Bradley Co. Visit www.charbroil char·broil  
tr.v. char·broiled, char·broil·ing, char·broils
To broil over charcoal: charbroil a steak.



[char1 + broil1.]
.com for more information.

Thermal Engineering Corporation (TEC) is a pioneer in the generation and application of infra-red energy. Call 1-800-331-0097 or www.tecinfrared.com for more information.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 7, 2005
Words:582
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