Chapter 2 e-services Builds Marketing Muscle, Adds Peter J. Buscemi as Vice President of Global Marketing.Business Editors/High Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Sept. 7, 2000 High Tech Industry Veteran to Develop the Brand and Sales Lead A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Generation Chapter 2 e-services, a provider of instant infrastructure and managed operations services to host ASPs, today announced that Peter J. Buscemi has joined the company as vice president of Global Marketing. A high tech marketing veteran of 19 years, he was most recently vice president of Global Marketing of Personic, Inc., an e-business company for human talent procurement. Buscemi will be responsible for creating and managing all aspects of Chapter 2's marketing programs, including corporate identity, brand awareness, demand creation, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising and events. "Peter brings a proven track record of developing market awareness, building brands and stimulating demand for products and services," said Ritu Raj, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Chapter 2. "He offers an out-of-the-box approach to brand-building within a high technology environment. We have assembled a solid management team - including technology and finance expertise - and are now focused on marketing and sales to forge a leadership position. We look to Peter's vision and experience to build our brand globally." While at Personic, Buscemi repositioned the company, created a corporate identity and helped build its brand. Previously, he served as vice president of Americas Marketing at Business Objects, where he restructured and developed a marketing organization to drive a $50 million revenue target in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . From 1994 to 1997, Buscemi worked for Oracle Corporation and managed its 75-person Americas marketing group and budget of over $30 million. He has also held various marketing roles at Apple Computer, Hewlett-Packard Company and Digital Equipment Corporation. Buscemi holds a B.S. in Economics from Bentley College Bentley College is located at 175 Forest Street in Waltham, Massachusetts, 10 miles west of Boston. Founded as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in 1968 and today is ranked 31 on Business Week's top 100 undergrad in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . About Chapter 2 Chapter 2 e-services, Inc. is the first company built specifically to provide enterprise-class infrastructure and managed operations services to meet the unique requirements of ASPs. The company's vision extends beyond 'power, pipe and ping' to offer a global platform with Fortune 50-caliber security, stability and scalability. Founded in October 1999, Chapter 2 is based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and has secured financing from Convergence Partners, Sand Hill Capital and Hewlett-Packard Company. It has also formed key strategic partnerships with Exodus, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. and Oracle. Call 415.956.8000; or visit online at http://www.chapter2.net . Chapter 2 and the Chapter 2 logo are registered trademarks of Chapter 2 e-services, Inc. All other company or product names may be registered trademarks or trademarks of their respective owners. |
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