Chaparral Motor Sports Upgrades Dynamic Imaging to Fluid Experience, Sees 15% Increase in Online Sales Despite Slowing Economy.

World's largest online seller of motorcycle accessories turned to Fluid for richer, more flexible product display capabilities

SAN FRANCISCO -- Fluid, Inc., developers of innovative online retail solutions that drive customer conversion and brand loyalty, today announced that Chaparral Motor Sports, the world's largest motorcycle parts and accessories dealership, has achieved a 15% increase in online sales and an increase in conversion rates since replacing their previous interactive imaging solution with Fluid Experience. The company is the largest Kawasaki dealer in the country, and an authorized Honda, Yamaha, Suzuki, KTM, Polaris, Can-Am, Eton and Kymco dealer.

Fluid Experience has helped Chaparral increase sales by through flexible, dynamic product display with zoom, rotation, and color changes. Experience also provides interactive product merchandising that showcases recently viewed, best sellers, or featured items in engaging displays without increasing the overhead of maintaining an online store.

Chaparral Motor Sports sells to an enthusiastic, tight-knit user community. Buyers are not typical online shoppers. They go to great lengths to educate themselves about products, and care about how those products are perceived among their fellow enthusiasts. Fluid Experience allows shoppers to take a deeper dive and experience the products more richly online.

"We're constantly working to make our site the top destination for motorcycle enthusiasts, and the choice of Fluid Experience to replace our Scene7 implementation has been a great move," said Crystal Ashby, vice president of marketing for Chaparral Motor Sports. "Fluid Experience is easy to use, improves the shopping experience, and has helped increase our sales in a difficult economy."

"This has been a fascinating implementation - Chaparral's customer base is completely unique. They know more about the products' functionality, design and reputation than any other consumer group we've seen," said Brian Biggs, director of product management at Fluid, Inc. "We're delighted that we've delivered these kinds of results, and will continue to work with Chaparral to help them expand on the improvements they've achieved."

About Fluid, Inc.

Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Lucky Brand Jeans, Diapers.com, Warner Entertainment and The North Face, among others. More information about Fluid is available at www.fluid.com.

About Chaparral Motorsports

Chaparral Motorsports is recognized as one of the largest motorcycle parts and accessories dealerships in the world. Since 1980, the company has revolutionized the mail order experience for the motorcycle/ATV enthusiast industry. Chaparral offers a full range of products for all segments of motorcycle and ATV riding, and continues to seek out and introduce new, innovative products to improves the customer's motorcycle experience. The company stocks over 100,000 motorcycle parts and accessories in a 200,000 square foot facility in Southern California. Visit us in person or online at www.chaparral-racing.com