Chantelle's got a Price on her head.

Byline: Polly hudson 

PEOPLE have been saying that Chantelle Houghton is the new Jordan ever since she had that ludicrous boob job.

But I'm starting to think that she might turn out to be something much more lucrative... I think Chantelle might be the new Katie Price.

She's had the softer makeunder, she's apparently got the perfect accessory (Pete) and, much more importantly, she's got the brains, in the form of Katie's ex-manager Claire Powell.

Now Claire's original version has abandoned the womanfriendly image she designed for her and re-dedicated her life to tack, there's a gap in the market.

And who better to fill it than the person who created it in the first place? It's managing by numbers, basically.

Celebrities are more disposable than ever these days - even before we're bored of them there's an identikit model waiting in the wings to take their place. But if Claire manages to pull this off - to make a huge star out of someone we've all written off as a has-been - will it prove that you can make anything out of anyone if the marketing's right? Smart cookie Claire is obviously following the Simon Cowell business model - when they fall from grace, replace, replace, replace.

As soon as the country's over odd-looking opera weirdo Paul Potts, he gives us odd-looking opera weirdo Susan Boyle.

FRANKENSTEIN George Sampson's star has faded, but it doesn't matter because we've already got Diversity. Andrew Johnson didn't really happen but who cares, because it looks like Shaheen will. Leona's still doing OK, but Alexandra's on standby to take over at a minute's notice if that changes. Cynical? Definitely. True? 'Fraid so.

One thing's for sure, if Chantelle Houghton's the biggest star in the country this time next year, Claire Powell is officially Frankenstein.

Let's just hope she doesn't create another total monster.