Chantal Pharmaceutical announces agreement with David Hasselhoff to serve as spokesperson for Ethocyn skin care products.SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. ,Calif.--(BUSINESS WIRE)--Oct. 8, 1996-- Chantal Pharmaceutical Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CHTL) announced today at the Fifth Annual Cruttenden Roth Santa Barbara Growth Stock Conference, that it has reached a major product endorsement product endorsement a public statement declaring the virtues and recommending the use of a product. Discouraged by codes of veterinary ethics other than by the publication of research results. agreement with David Hasselhoff David Michael Hasselhoff (born July 17, 1952 in Baltimore, Maryland), nicknamed "The Hoff", is an American actor who was best known for his lead roles on Knight Rider and Baywatch. , the executive producer and star of "Baywatch" and "Baywatch Nights." David Hasselhoff will become the first celebrity spokesperson for the company's proprietary Ethocyn-based Chantal Skin Care cosmetic products. The terms of the agreement were not disclosed. TV Guide recently named Hasselhoff "one of the most powerful people in television." Specifically, the agreement includes Hasselhoff's immediate endorsement of the Ethocyn Skin Care Products through television commercials and print advertisements, already in production , as well as in promotional tours and appearances. Hasselhoff said that he was extremely excited at working with Chantal, stating:"People constantly ask me : 'How can you look so fresh when you work so hard?' I tell them I have a secret formula that I use twice a day. It's called Ethocyn by Chantal." The Ethocyn Products Pacific Rim territory launch, which will be the first program to feature David Hasselhoff as "Living Proof" of Ethocyn efficacy, will be launched in November, 1996, concomitant with a Pacific Rim promotional tour through Hong Kong, Taiwan, Mainland China and India, planned by Hasselhoff and Star Television network, a Murdoch holding company. This promotional activity is already scheduled to air throughout Asia, India, and the Middle East to approximately 220-million viewers. Hasselhoff's show, "Baywatch", is viewed weekly in every continent of the globe-- with the exception of Antarctica-- and is viewed by one billion viewers in 110 countries and 195 U.S. cities every week. The company further announced that after the new year, 1997, Hasselhoff will commence his Ethocyn sponsorship and promotional tour in Europe. An agreement for U.S. sponsorship of Ethocyn products by Hasselhoff is being planned. Chantal Pharmaceutical Corp. and its subsidiary, Chantal Skin Care Corp., currently have executive offices, telemarketing and warehouse facilities in Los Angeles, with a laboratory in Kaiserslautern, Germany. In addition to marketing the Chantal Ethocyn Skin Care line, the company is engaged in the research and development of products for androgen androgen (ăn`drəjən): see testosterone. androgen Any of a group of hormones that mainly influence the development of the male reproductive system. mediated disorders such as acne, hirsutism Hirsutism Definition Excessive growth of facial or body hair in women is called hirsutism. Description Hirsutism is not a disease. The condition usually develops during puberty and becomes more pronounced as the years go by. , male pattern baldness male pattern baldness n. A progressive, diffuse loss of scalp hair in men that begins in the twenties or early thirties, depends on the presence of the androgenic hormone testosterone, and is caused by a combination of genetic and hormonal factors. , benign prostate hypertrophy hypertrophy (hīpûr`trəfē), enlargement of a tissue or organ of the body resulting from an increase in the size of its cells. Such growth accompanies an increase in the functioning of the tissue. and the treatment of certain cancers. CONTACT: Martin E. Janis & Company, Inc. Bev Jedynak, 312/943-1100 |
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