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ChannelWave and Savatar Align to Provide Comprehensive Partner Relationship Management Solutions.


Business/Technology Editors

CAMBRIDGE, Mass. & BOSTON--(BUSINESS WIRE)--March 26, 2001

PRM PRM Partner Relationship Management
PRM Parameter
PRM Bureau of Population, Refugees and Migration (US State Department)
PRM Partidul Romania Mare (Romania Mare Party)
PRM Professional Risk Manager
 Solutions Help Channel-Dependent Organizations to Reduce Costs and

Maximize Partner Revenues

ChannelWave Software, Inc., the leader in Partner Relationship Management (PRM) solutions, announced today that Savatar, a relationship management and channel strategy consulting subsidiary of the global marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  firm WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing  (Nasdaq:WPPGY), has joined ChannelWave's PartnerPlus program as a premier systems integration partner.

ChannelWave's Partner Loyalty System is a Web-based PRM solution that allows organizations to maximize partner loyalty and effectiveness by automating and scaling best practices between vendors and partners. By supporting each step of the partner relationship lifecycle and enabling companies to help their partners make money, save money and save time, ChannelWave provides organizations with the ability to effectively recruit, enable and motivate channel partners to increase sales revenues and profitability.

The alliance between ChannelWave and Savatar will facilitate joint marketing and sales initiatives and full-service implementations of ChannelWave's comprehensive PRM solutions. Under this agreement, ChannelWave's Partner Loyalty System will be a preferred PRM solution for Savatar's existing and future customers.

Savatar helps many of the world's leading companies develop customer and partner strategies and leverage proven customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and PRM technologies to manage and integrate communications with all constituencies. Joint customers of the two firms will benefit from the powerful combination of Savatar's proven Customer Experience Management (CEM CEM

contagious equine metritis.


CEM selective medium
chocolate agar made with Eugon agar and 5% horse blood; used to cultivate Taylorella equigenitalis.
) methodology and ChannelWave's comprehensive PRM solutions.

"Because our customers are seeking the most innovative strategies and technology to optimize optimize - optimisation  their customer and partner relationships, working with proven leaders in PRM solutions like ChannelWave is a priority for Savatar," said Jim Buhrer, vice president of Business Development for Savatar. "ChannelWave was selected as a preferred PRM solution because of its commitment to partner loyalty and its best-of-breed solutions, which enable channel-oriented businesses to improve the effectiveness of their partnerships, increase channel sales revenue and gain a competitive advantage."

"With its demonstrated success in developing best practices, channels strategy and implementations, ChannelWave is pleased to welcome Savatar as a premier systems integration partner," said Jack Connors, vice president of Business Development for ChannelWave. "Savatar's expertise and proven methodology for helping companies manage dynamic, multi-channel business relationships will add tremendous value to mutual customers and enhance ChannelWave's ability to scale our sales and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  rapidly through a partner-driven model."

ChannelWave will present its vision of the opportunity that exists in Partner Relationship Management at EDVenture Holdings' PC Forum this week in Scottsdale, Ariz. Chris Heidelberger, ChannelWave's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , has been selected as a presenter at the annual conference for business, high technology and finance leaders.

About Savatar

Savatar helps clients develop their Customer Relationship Management and Partner Relationship Management strategy through a rigorous, analytically an·a·lyt·ic   or an·a·lyt·i·cal
adj.
1. Of or relating to analysis or analytics.

2. Dividing into elemental parts or basic principles.

3.
 based approach focused on fiscal measurement and continuous improvement. Savatar identifies and quantifies the most profitable market segments, then tailors specific messages, services, and promotions along with the requisite technologies to put these strategies into action. Savatar's customers include AT&T, Lipton, FedEx and Verizon. Savatar is a subsidiary of the London-based WPP Group (Nasdaq:WPPGY), a leading global marketing communications services company staffing 55,000 people in 92 countries.

About ChannelWave

ChannelWave helps organizations increase their revenues by improving the loyalty and effectiveness of their business partnerships. ChannelWave's Partner Loyalty System is a complete, enterprise-scale Partner Relationship Management (PRM) software solution that enables companies to earn their partners' loyalty by better helping those partners make more money, save more money and save more time. ChannelWave customers include 3Com, AT&T, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Hewlett-Packard, Honeywell, Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , PTC (PTC, Needham, MA, www.ptc.com) Long a world leader in mechanical computer-aided design, manufacturing and engineering software, PTC, through acquisitions and reorganization, has transformed itself into a leading provider of Internet-based B2B solutions for discrete manufacturers. , Toshiba and Qwest. More information is available by visiting the ChannelWave Website at www.channelwave.com or calling (617) 621-1700.

ChannelWave is a registered trademark and Partner Loyalty System is a trademark of ChannelWave Software, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 2001
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