ChannelWave 6 Delivers Enhanced, Integrated Sales and Marketing Applications for Indirect and Direct Channels.

Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 8, 2003

Extends Flexible, Affordable Technology and Software Business Model;

Adds Tools to Track and Enhance Business Performance across Channels

ChannelWave Software, Inc., the leader in Partner Relationship Management (PRM) solutions, today announced the release of ChannelWave 6, the first complete system for helping companies market, sell and service their products more effectively through both indirect and direct sales channels. The new release extends the benefits of ChannelWave's configurable, J2EE-based platform and proven applications to help businesses create more profitable sales and distribution channels.

ChannelWave 6 streamlines, integrates and automates the full range of sales, marketing and channel management business processes into a single Web-based application. This allows businesses to speed channel recruitment and ramp-up, deliver secure, targeted information to the right channels, reduce sales and marketing expenses, increase pipelines and close rates and achieve stronger and faster results than possible with traditional Customer Relationship Management (CRM) systems.

"ChannelWave 6 extends our market leadership by providing customers with the most capable, flexible, affordable and usable Web-based technology to build more profitable sales and distribution channels and gain a fast return on their software investment," said Chris Heidelberger, president and CEO of ChannelWave. "Distribution is one of the few areas where companies can create and sustain competitive advantage. Neither the heavy enterprise software nor hosted service models can support the dynamic, collaborative business processes involved in building strong, profitable long-term relationships with end-customers through multiple channels."

ChannelWave is helping companies such as AT&T, BEA Systems, Cable & Wireless, Covad Communications, NFR Security, PTC, Qwest Communications, Research in Motion (RIM) and Verizon to strengthen their channel sales through a software business model that leverages existing technology investments, delivers rapid deployment with lower software and implementation costs, produces higher adoption rates and offers the lowest total cost of ownership and fastest time-to-value in CRM.

Highlights of ChannelWave 6:

-- Essential front office application suite: Based on customer

feedback, ChannelWave 6 supports the needs of businesses that

drive revenue through multiple tiers of vendors, business

units, customers and channel models - including direct sales,

distributors, VARs, dealers, agents, brokers, alliance

partners and system integrators - in areas such as account

management, opportunity management, forecasting, channel

management, campaign management, communications, branding and

training. Enhancements include account-centric views of sales

leads, communications, responses and tasks, multi-channel

sales forecasting by opportunity, account, and product and the

ability to forecast with discounts and special pricing.

-- Understand, measure and act: ChannelWave 6 includes an

executive dashboard with enhanced capabilities for measuring

channel activities against established metrics and plans.

Businesses gain greater visibility into partner performance,

end-customer demand, sales forecasts, orders and other

essential information needed enhance decision-making, allocate

resources to the most productive channels and improve sales

performance. Examples include visibility into order, RMA and

account status to track sales targets against actual results,

creating scorecards to measure channel performance and

measuring the ROI of marketing campaigns.

-- Enhanced technology leadership: ChannelWave 6 extends

ChannelWave's flexible, J2EE-based platform for faster

implementation, easier configuration and enhanced data

security and workflow, resulting in a lower total cost of

ownership and fast, easy upgrades. The enhanced software

development kit (SDK) enables easier development of extended

functionality, customization and integration. Specific

enhancements include single sign-on infrastructure, advanced

configurable user interface (CUI), configurable Recruitment,

Solution and Service Advisors, additional reporting

capabilities and localized "partner portals" in multiple

languages and currencies.

Deployment and availability

ChannelWave 6 is available immediately in both Enterprise and Mid-Market Editions and may be deployed by organizations onsite or in a hosted environment, and licensed either on a subscription or perpetual basis. For more information, please contact [phone] or [e-mail].

About ChannelWave

ChannelWave Software, Inc. helps businesses to gain a competitive advantage by optimizing the performance of sales and distribution channels. ChannelWave's open, Java-based solutions enable businesses that drive revenue through multiple channels - including direct sales, distributors, VARs, dealers, agents, brokers, alliance partners and system integrators - to market, sell and service their products and solutions more effectively, through a software business model that delivers faster deployment, stronger ROI, lower risk and lower total cost of ownership than competing solutions. ChannelWave's solutions are available in both Enterprise and Mid-Market editions through the company's direct sales force and distribution partners worldwide. Customers include AT&T, BEA, Cable & Wireless, McDATA, NFR Security, PTC, Qwest, Research in Motion (RIM), Toshiba and Verizon. ChannelWave is privately held, with lead investors Mobius Venture Capital, ABS Capital Partners, Lazard Technology Partners and Ironside Ventures. The company is headquartered in Cambridge, MA and has offices in San Jose, Denver, Washington, D.C. and Toronto. More information is available at www.channelwave.com or by calling [phone].

ChannelWave is a registered trademark of ChannelWave Software, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.