ChannelWave, E.piphany Integrate Direct and Indirect Channel Management; ChannelWave Announces Support for E.piphany E.6.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 19, 2002

ChannelWave Software, Inc., the leader in Partner Relationship Management (PRM) solutions, and E.piphany, Inc. (Nasdaq: EPNY), a leading provider of customer relationship management (CRM) software, today announced that they will jointly provide solutions to help enterprises optimize collaborative marketing, sales and service functions across their direct and indirect sales channels.

These solutions, which include E.piphany's newly announced E.6 suite of Smart CRM(TM) solutions and the ChannelWave 5 PRM solution, enables enterprises and their partners to create a single, more complete view of their customers and their business. Enterprises can leverage this intelligence to better target, attract and retain customers throughout the entire demand chain and enhance the profitability of collaborative marketing, sales, and service activities with channel partners.

These benefits are delivered by several important features: lead optimization for both the direct and indirect sales channels, which improves lead quality and campaign effectiveness; closed-loop lead distribution, which helps increase sales though faster lead assignment and tools to help ensure accountability; multi-channel sales forecasting, which enables enterprises to view all direct and indirect sales activities in a single report; partner support, which integrates partner profiles so enterprises can understand and make decisions based on partners roles, capabilities and performance; customer service and support, which helps partners better serve customers, leading to decreased support costs and increased customer satisfaction; and demand chain analytics, which improve visibility into channel operations and performance by applying advanced analytical tools to all demand chain sources: PRM, ERP and CRM systems.

"Through our partnership, ChannelWave provides E.piphany customers with access to comprehensive, real-time visibility into partner performance and customer behavior to strengthen partner collaboration and customer acquisition, improve business planning and forecasting and increase the return on investment from marketing campaigns," said Chris Heidelberger, president and CEO of ChannelWave. "With E.piphany E.6 and ChannelWave 5, enterprises can take advantage of a business model that delivers faster deployment and integration, faster and stronger ROI and a lower cost of ownership than competing solutions by dramatically reducing costs and increasing channel profitability."

"E.piphany selected ChannelWave as a PRM partner because our companies share a flexible Java-based software platform that can be deployed quickly, with the many-to-many architecture required for appropriately managing partner relationships," said David Winter, senior vice president of Worldwide Business Development for E.piphany. "By extending E.piphany E.6 into the collaborative environment of the indirect channel, we can help businesses and their partners ensure that insight drives every customer interaction."

E.piphany E.6(TM) is a full footprint Smart CRM suite that leverages embedded analytics to drive powerful insights into every customer interaction and front office business process. Spanning marketing, sales and service applications, E.piphany E.6 is the first CRM solution designed and built on a Web Services platform to give business users unmatched flexibility and a more proactive, more personal and more predictable customer experience. E.piphany E.6 provides a flexible data model and powerful integration technologies to embrace existing investments. E.piphany announced E.piphany E.6 today in a separate news release.

About E.piphany

E.piphany provides Smart CRM solutions for the largest global enterprises. The company's integrated CRM suite is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. The company's CRM system is built on the industry's most advanced, Web-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies including more than 35% of the Fortune 100 use E.piphany products to enhance their customers' experience, enable organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout the U.S., Europe and Asia Pacific.

About ChannelWave

ChannelWave Software, Inc. helps enterprises gain a competitive advantage by optimizing the performance of indirect sales channels and business partnerships. ChannelWave's open, Java-based platform and comprehensive application suite enables complex and collaborative partnerships by improving the effectiveness of indirect pre-sales, sales and post-sales activities. With customers including AT&T, BEA, Cable & Wireless, Hewlett-Packard, Motorola, PTC and Qwest, ChannelWave's solutions deliver fast ROI through dramatic cost savings, increased channel sales revenues and enhanced customer satisfaction. ChannelWave is privately held, with lead investors such as Mobius Venture Capital, ABS Capital Partners, Lazard Technology Partners and Ironside Ventures. The company is headquartered in Cambridge, MA and has offices in Toronto and San Jose. More information is available at www.channelwave.com or by calling [phone].

ChannelWave is a registered trademark of ChannelWave Software, Inc. E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of E.piphany, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.