ChannelAdvisor Announces Acquisition of SearchMarketing.Com; Second Generation Solution Empowers Manufacturers and Retailers to Optimize Natural and Paid Search as an Effective Sales Channel.RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C. & SEATTLE -- ChannelAdvisor, the leading provider of channel management solutions (CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. ), today announced that it has acquired SearchMarketing, the leader in natural and paid search optimization Search optimization may refer to:
Founded in 1999 by Kevin McCarthy Kevin McCarthy may refer to any of the following individuals:
in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) Search Marketing web service APIs. SearchMarketing works with 24 of the top 400 Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the retailers. "After talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to" lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to our customers the overwhelming feedback was a lack of satisfaction with existing search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden advertising-based tools such as rules-based and portfolio-based approaches," said Scot Wingo, Chief Executive Officer and President of ChannelAdvisor. "The ChannelAdvisor/SearchMarketing combination allows us to offer our customers from eBay's largest sellers to top online merchants a next generation ability to utilize search as a powerful new sales channel." SearchMarketing's product suite will be branded as the ChannelAdvisor SearchSuite(TM) and includes the following components:
-- Natural Search Appliance(TM) (NSA) - The NSA allows online
merchants with any ecommerce implementation to automatically
and in real time optimize the site for natural search spiders.
NSA automatically detects inbound spiders and provides them a
crawl-able and optimized version of the retailer's or
manufacturer's ecommerce site. This uniquely solves the online
merchant industries problem of the searchability of
database-driven ecommerce sites.
-- Keyword Term Generator(TM) - The first of its kind in the
industry, the Keyword Term Generator monitors how consumers
find online merchants through natural search as well as
conversions. The Keyword Term Generator then mines that data
to harvest search terms that are candidates for paid-search
optimization. Once integrated with ChannelAdvisor's existing
solutions, the Keyword Term Generator will also harvest high
performance search terms from the online merchant's inventory
and other channel data such as marketplaces and comparison
shopping engines.
-- SearchTraq(TM) - A web-based, on-demand application that
monitors all of a merchants search traffic and subsequent
conversions. The data from SearchTraq empowers the other
SearchSuite components to intelligently manage and make quick,
profit impacting decisions on a real-time basis.
-- Automated Bid Manager(TM) - The Automated Bid Manager works
with SearchTraq and Keyword Term Generator to implement a
paid-search optimization engine that optimizes the paid-search
channel based on the search terms provided by the Keyword Term
Generator and measured by SearchTraq. Online merchants can
optimize on a variety of parameters including effective take
rate and cost.
"The entire SearchMarketing team is excited to be joining forces with ChannelAdvisor to offer our joint customers a complete online sales channel management solution that includes Marketplaces, Comparison Shopping Engines and now, Search." said Kevin McCarthy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SearchMarketing. Terms of the acquisition were not announced. For more information please visit www.channeladvisor.com/search. About ChannelAdvisor Corporation ChannelAdvisor is the leading provider of channel management solutions (CMS) providing technology and services that enable retailers and manufacturers, of all sizes to sell their products across multiple online channels. ChannelAdvisor customers successfully utilize online marketplaces such as eBay, Amazon.com, Yahoo! Auctions and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Froogle, and search for Google and Yahoo! as a powerful multi-channel sales venue. ChannelAdvisor solutions combine best practices, innovative software applications and integration technology to dramatically accelerate online channel performance. ChannelAdvisor's clients and include IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Best Buy, Sears and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/. |
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