Channel One Partners with Team SAFE-T to Promote Emergency Preparedness in Schools; Alliance to Focus Efforts Around National School Safety Month.

NEW YORK -- Channel One, the preeminent news and public affairs content provider reaching almost eight million students in nearly 12,000 middle schools and high schools across the country, today announced a partnership with Team SAFE-T, an alliance of public and private organizations throughout California dedicated to integrating safety and preparedness in schools. Kicking off in October with School Safety Month, this educational effort will teach emergency information and preparedness skills to students in grades K-12.

As part of an awareness campaign designed to heighten schools' awareness and response to emergencies year-round, Channel One has aired Public Service Announcements from Team SAFE-T spokeswoman, actor and recording artist, Hilary Duff. Broadcast throughout the months of September and October to Channel One's vast network of schools, the PSA's speak to the importance of integrating safety and emergency preparedness in classrooms across the country. Additionally, dedicated programming will feature comment from The American Red Cross about the value of every family having emergency supplies and a plan, and a Channel One reporter will comb through a sample emergency kit to show the absolute essentials.

Resources for teens will be accessible on ChannelOne.com, including specifics about the Team SAFE-T campaign and a link to TeamSAFE-T.org. Also, teen viewers will have their own emergency preparedness skills put to the test with an interactive online quiz. Teachers will be offered a lesson plan to help integrate emergency preparedness education into their curriculum, available via ChannelOneNetwork.com, the teacher/parent-centric site launched last month.

"Whether it be hurricanes, earthquakes or otherwise, today's environment is such that our kids can never be too prepared to deal with an emergency. Channel One felt it important to take an active a role and champion Team SAFE-T's message to the millions of students we connect to every day," said Judy L. Harris, president and CEO of Channel One. "This initiative is yet another example of how Channel One can inspire participation through awareness and information."

Now in its 15th year of broadcasting, Peabody Award-winning Channel One News is the leading source of news and information for young people. The 12-minute news broadcasts are delivered daily. Channel One News and its Webby award-winning Web site, ChannelOne.com, feature stories on breaking news and relevant issues that affect the world, the nation and, specifically, America's teenagers.

About Channel One

Now in its 15th year of broadcasting, Peabody Award-winning Channel One is the preeminent news and public affairs content provider reaching almost eight million teens in nearly 12,000 middle schools and high schools across the country. In recent months, Channel One News has covered fast-breaking world events from regions such as Iraq, Kuwait, Afghanistan, Thailand, Sri Lanka, Jordan, Cuba, Venezuela, North Korea, Myanmar, and Qatar. Channel One News programming has been featured on leading networks and news programs, including CNN, ABC News, the WB, Nightline, and The Today Show. Visit the Webby Award-winning website ChannelOne.com to learn more.

About Team SAFE-T

Team SAFE-T is an alliance of public and private organizations dedicated to integrating safety and preparedness in schools. Team SAFE-T was created by a group of passionate citizens who are dedicated to helping children and adults become better prepared for disasters of any nature. The continuing goal of the program is to teach awareness and responsibility by empowering students and providing them with the knowledge and skills needed to effectively respond in various emergency situations. Team SAFE-T is the educational component of "Be Smart, Be Responsible, Be Prepared. Be Ready!," the comprehensive disaster preparedness campaign for California. California First Lady Maria Shriver, Honorary Chair of the campaign, supports and acknowledges the importance of Team SAFE-T educational materials. Team SAFE-T hopes to help this and future generations of children grow into adults who naturally integrate preparedness into their homes, workplaces, and communities. Additional information about the program is available online at www.TeamSAFE-T.org.