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Channel NewsAsia Presents a Reality Business Series in Co-production with China Multimedia Networks.


Singapore, Apr 1, 2009 - (ACN ACN Accenture (stock symbol)
ACN Accenture
ACN Australian Company Number
ACN Automatic Collision Notification (US DOT)
ACN Acetonitrile
ACN Anglican Communion Network
 Newswire) - China's famed historical military strategist in the 6th Century, Sun-Tzu, becomes central focus today in the businesses of several firms in a 13-part series called Sun-Tzu: War on Business. The programme is produced in partnership between Channel NewsAsia Channel NewsAsia (Simplified Chinese: 亚洲新闻台; Traditional Chinese: 亞洲新聞台; Pinyin:  and China Multimedia Networks (CMMN), and supported by Media Development Authority of Singapore (MDA (1) (Monochrome Display Adapter) The first IBM PC monochrome video display standard for text. Due to its lack of graphics, MDA cards were often replaced with Hercules cards, which provided both text and graphics. See PC display modes and Hercules Graphics. ).

Sun-Tzu: War on Business will debut in January 2010 on Channel NewsAsia International and thereafter, distributed worldwide by BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 Worldwide. The Right Angle (TRA TRA Training
TRA Transfer
TRA Transition
TRA Tennessee Regulatory Authority
TRA Telecommunications Regulatory Authority (Oman)
TRA Tax Reform Act (1976, 1984, or 1986)
TRA Teachers Retirement Association
) is the producer of the project.

This reality series showcases a different company each week as it undergoes the Sun-Tzu treatment at the hands of a business guru. Sun-Tzus Art of War may be a historical book on Chinese military The Chinese Military could refer to two things:
  • Military of the People's Republic of China
  • Military of the Republic of China
 strategy, but it is seen as an ancient codex codex

Manuscript book, especially of Scripture, early literature, or ancient mythological or historical annals. The earliest type of manuscript in the form of a modern book (i.e.
 that holds the secret to winning wars. It is also rumoured to be Napoleons secret weapon, the guide to George Bush Senior's election as President, and key to Portugal's victory over England in the 2006 FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 World Cup.

From a back street bicycle shop in Kowloon to a struggling internet start-up in Singapore, Sun-Tzu: War on Business will prove that the Sun-Tzu works in any company, no matter the size. It will bring to the screen stories fromkey business capitals in the Asia Pacific Beijing, Shanghai, Mumbai, Singapore and Sydney.

Ms Debra Soon, Managing Director of Channel NewsAsia says, "We are confident this programme will provide compelling insights into business methodologies to turn companies around, based on the centuries old principles of Sun Tzu's famous "Art Of War". It is uniquely Asian in its philosophy and we are proud that it is Channel NewsAsia's first pan-Asian co-production, with international partners distributing the product. It will have a refreshing format and we are sure viewers will find it engaging and entertaining."

Dr Christopher Chia, Chief Executive Officer of MDA says, "The collaboration between Singapore's media companies Channel NewsAsia and The Right Angle with China Multimedia Networks to develop a series and a format for international distribution and licensing has further demonstrated Singapore's capability to be the creative production hub and choice partner for international collaborations. This comes on the back of other successful co-productions with other international partners."

"This is a landmark project for The Right Angle, an early foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the international formats business. It'll be great to see a successfulformat emerge outside the usual centres. And I'm glad that we have on this venture our old partners Channel NewsAsia and the MDA, and a new friend in CMMN," adds Mr Adrian Ong, Chief Executive Officer of The Right Angle

Mr Tao Libao, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of CMMN, says, "I'm very glad to work with Channel NewsAsia and TRA on this project. The idea of applying Sun Tzu's war strategy to modern business operation is brilliant and valuable, especially during the current worldwide economic crisis. I believe this series will help this ancient wisdom from Asia be shared by the world."

About Channel NewsAsia

Channel NewsAsia was established in March 1999, and positions itself as an Asian TV News channel, fully complemented by Englishand Chinese online portals that provide news and information on global developments with Asian perspectives. Channel NewsAsia brings viewers not only the latest news but also the stories behind the headlines. Based in Singapore, Channel NewsAsia reports from the major Asian and key Western cities, including New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Washington D.C, London and Brussels. Channel NewsAsia is now viewed in more than 20 territories across Asia.

The channel's second feed, Channel NewsAsia (International), was launched in September 2000. Its satellite footprint stretches from the Middle East, South Asia This article is about the geopolitical region in Asia. For geophysical treatments, see Indian subcontinent.
South Asia, also known as Southern Asia
, Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. , Northeast Asia Often used interchangeably with the term 'East Asia,' Northeast Asia is, as its name implies, in the geographic northeast region of Asia. Being a geographic, rather than a cultural term--as opposed to East Asia, which has varying definitions, some being cultural--Northeast Asia  to Australia.

www.channelnewsasia.com, in English, and www.xin.sg, in Chinese, are premier sources of real time news, videos, information and entertainment features. www.channelnewsasia.com has been named by online intelligence company, Hitwise, as the Number one TV website in Singapore for three successive years since 2005.

Channel NewsAsia is managed by the news armof MediaCorp, Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media. MediaCorp's vision is to become Asias top media company, delivering valued content to the world.

For more information, please visit Channel NewsAsia's website at www.channelnewsasia.com.

About China Multimedia Network Ltd

China Multimedia Network Ltd. (CMMN) was established in 2002 through investment by international venture capitals. Since its establishment, CMMN has been producing more than 2000 hours of TV programs including talk shows, studio entertainment and reality shows in the Chinese language for international media companies and domestic channels, such as StarTV Mandarin Channel, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 China, China Entertainment TV, Travel Satellite Channel and Tianjin Satellite Channel. CMMN is also engaged in program distribution, advertising sales, event organizing and marketing

About The Right Angle

Established in 1997, The Right Angle is one of Singapore's leading and largest independent television producers, producing about 70 hours a year. It produces award-winning factual programming for both the lSingapore television industry as well as for international broadcasters like the National Geographic Channel
This article is about the US television channel.
For the British version, see National Geographic Channel (UK).
For the Canadian version, see National Geographic Channel (Canada).
, Discovery, History Channel Asia and BBC Knowledge.

About MDA

Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg and www.smf.sg.

Source: MDA

Contact:
Mr Anthony Teh
+ 65 6350 3603
anthonyteh@mediacorp.com.sg

Ms Sharon Tan
+ 65 9726 3153
sharon_tan@mda.gov.sg


Copyright 2009 ACN Newswire. All rights reserved.
COPYRIGHT 2009 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:JCN Newswires
Geographic Code:9SING
Date:Apr 1, 2009
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