Channel Matching Demand for Next Generation Naming System as RealNames Signs 10 New Keyword Partners; Over 50 Partners in 31 Countries Now Selling Keywords.

Business/Technology Editors

ICANN CONFERENCE, MARINA DEL REY, Calif.--(BUSINESS WIRE)--Nov. 13, 2001

RealNames Corporation, the extended naming services company, today announced the continued expansion of its worldwide channel with the addition of one country Registry and 9 new Registrars to sell Keywords, the next generation Internet naming standard. The new partners expand the list of resellers in Canada, Germany, India, Italy, Norway, Taiwan, and the United States, enabling businesses and individuals to buy Keywords locally in these countries.

For RealNames Registries and Registrars, selling Keywords provides an additional high margin revenue stream. The growth of the RealNames channel network is strong evidence for the need for consistent, accessible addresses for all Internet users that Keywords fulfill. The demand for Keywords was so great in India that Net4India, after becoming a Registrar this past April, recently become the Keyword Registry for the country.

"We continue to make major progress toward global adoption of Keywords as the Internet's next-generation naming system," said Keith Teare, founder and CEO of RealNames. "The intense worldwide demand for Keywords shows that consumers want to navigate the Internet using simpler, more intuitive Web addresses based on brand and product names that work in their local languages and character sets. Keyword usage grew more than 250 percent during the last year, and last month alone, people directly navigated to Web sites 136 million times by simply typing Keywords into the Microsoft Internet Explorer browser address line."

Teare added, "RealNames will continue to enable countries to manage their country namespaces by giving them local ownership of Keyword licenses and encouraging them to develop their own network of Registrars and Resellers."

Newly Announced Registry

India:

-- Net4India is India's leading Internet infrastructure and services company offering services across four categories: Internet Access Solutions; Web Presence Solutions, which include domain name registration, Web hosting, and server co-location; Network and System Integration Solutions; and Internet-Application Development.

Net4India has been an active Registrar in India since April 2001 and has now been appointed the sole Registry for Keywords in the country. Net4India is the single largest domain name registration company in South Asia. Keyword: Net4India

Newly Announced Registrars

Canada:

-- Trade Vertex Inc. is an Internet company in Toronto that provides Internet security communication solutions to companies of all sizes and assists customers in incorporating new secure electronic commerce models into their business platforms. Trade Vertex is expanding its offering to include Keyword registration services, Web address registration services and Web hosting services (www.tradevertex.pl).

Germany:

-- Secura GmbH, an ICANN accredited registrar from Germany, will distribute Keyword products in the German and European markets. Secura has been evaluated by www.domainbuyersguide.com as one of the best registrars worldwide (www.domainregistry.de).

Italy:

-- MinaGroup is a Web agency in Milan providing Web-oriented services in business, design and technology, and is now offering Keywords to Italian businesses. Keyword: MinaGroup (www.minagroup.com)

Norway:

-- Scandic Domain Group AS, an Internet company located in Norway, focuses on domain registration and Web hosting services. They also help companies establish a corporate presence on the Web, and now offer Keyword registration in Norway through Domenespesialisten.com (www.domenespesialisten.com).

Taiwan:

-- CdnR.com is a subsidiary company of the CMC Group and specializes in the registration of several kinds of multilingual domain names as well as top-level domain names. As the leading pioneer in the name registration business in Taiwan, CdnR.com will debut Keywords through its reputable registration system (www.cdnr.com).

United States:

-- Creative Alliances, LLC is a creative aggregator of independent best-in-class products and services focused on bringing relevant technology to the residential real estate industry. Keyword: Creative Alliances (www.creativealliances.com).

-- DotComIndonesia, pt. is an Internet company in Indonesia that provides Web address registration services, Web hosting services, corporate Web solutions, and an online developer community. They now offer Keyword registration in the United States to Indonesian businesses through Katakunci.com at Keyword: Katakunci. General info at Keyword: DotComIndonesia (www.dotcomindonesia.com).

-- Russian Names Services (RNS), a successor of Medialingua.ru, is the leading developer of unique linguistic, document retrieval and translation technologies in the former USSR, and is now selling Keywords in the United States.

-- World Web United is a full service Web site design, hosting and maintenance company specializing in Internet design applications for the enterprise. They have recently added Keywords to their services mix (www.worldwebunited.com).

Keyword Global Registry Services

RealNames has developed a business model where local country Registries, having negotiated the exclusive license to Keywords in their territory, will license Registrars to sell Keywords directly to customers. The country Registry retains local control over the Keyword namespace while sharing revenues from Keyword sales among the local channel partners. This model encourages the proliferation of Keywords as the next generation naming standard for the Internet. For more information on RealNames Global Registry Services and to apply for a country Keyword Registry or Registrar license, please e-mail [e-mail].

About RealNames Corporation

RealNames Corporation, the extended naming services company, simplifies Internet naming for the next generation Internet with the Keyword platform.

Keywords are modern Web addresses that complement the Domain Name System, making Internet naming and navigation easier with simple names and brands that work in all languages and character sets. The RealNames registration and resolution name services platform provides a modern naming layer on top of DNS and is available to all application developers.

The RealNames Keyword system is integrated into the Microsoft Internet Explorer browser software. Like DNS, RealNames Keywords and name services are available through a worldwide channel of Registries and Registrars. Founded in 1996, RealNames is based in Redwood City, California with offices in London, Tokyo and Seoul. For more information, please enter Keyword: RealNames to visit our Web site.

Note to Editors: RealNames and RealNames System are either service marks or registered service marks of RealNames Corporation.

To access the RealNames press center go to:

Keyword: RealNames Press Room