Channel Marketing on board with MapInfo as new global strategic partner; Channel marketing to resell MapInfo desktop mapping solutions to Fortune 500, high-tech and consumer products industry clients.TROY, N.Y.--(BUSINESS WIRE)--April 3, 1995--MapInfo Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MAPS), the worldwide leader in desktop mapping Using a desktop computer to perform digital mapping functions. solutions, today announced that Channel Marketing Corp. has joined MapInfo's Partner Program as a global strategic partner. Channel Marketing, a leading international market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , has offices in Dallas, Chicago, the U.K., New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. and Australia. The company will develop and resell marketing solutions based on MapInfo desktop mapping software to its high-tech, consumer products and retail clients, including Fortune 500 companies -- giving them new insight into distribution and marketing strategies. "Joining forces with MapInfo is key to our business plan," said David Goldstein David Goldstein is a radio talk show host and blogger in Seattle, Washington. He hosts "The David Goldstein Show" on Saturdays and Sundays on 710 KIRO. Goldstein first gained notoriety in 2003 for Initiative 831, which would have officially proclaimed Washington State political , president of Channel Marketing Corp. "We are the first marketing/distribution consultant to provide clients with customized data visualization See information visualization. solutions. By using MapInfo to understand and analyze their businesses, our clients in every industry will fundamentally change the way they evaluate distribution channels, establish sales territories, break into new markets, deliver customer service, track sales leads and assess return on investment." A consumer electronics company, for example, has a wealth of market intelligence data in warranty cards returned by customers. Using MapInfo, Channel Marketing can develop solutions that geographically plot this data to the street level, then combine demographic variables to define a customer profile. By identifying areas with similar demographics, new markets are instantly apparent. "Channel Marketing is taking a revolutionary approach to the practice of channel-oriented market research and consulting," said Matthew Szulik Matthew J. Szulik - Chairman, Chief Executive Officer and President of Red Hat, leader of some other technology companies, such as Interleaf and MapInfo for more than 20 years. , MapInfo's vice president for worldwide sales and marketing. "As corporations the world over face intense global competition, Channel Marketing's clients will have an advantage with strategic solutions that use MapInfo desktop mapping software to spot patterns, trends and untaped markets. Channel Marketing has recognized an exceptional opportunity and we are extremely pleased to have them on board with MapInfo's Partner Program," Szulik added. The MapInfo Partner Program includes qualified resellers and distributors worldwide. The Program is designed to provide desktop mapping solutions to users in a wide range of markets including: sales and marketing, telecommunications, insurance, banking, health care, real estate, retail, transportation and federal/state/local government. Strategic partners are leaders in their respective industries and commit their resources to provide the complete MapInfo solution to their clients including desktop mapping software, data and training and technical support. MapInfo Corp. offers a complete solution set, combining MapInfo desktop mapping software, application development tools for building custom solutions, data capture and data access tools, and the broadest range of worldwide geographic and demographic data. The software runs on Windows-based, Macintosh, Sun and HP computers. MapInfo's programming language, MapBasic, allows developers to build custom applications ranging from stand-alone solutions to mission critical, client/server applications. The company's suite of data products includes everything from highly detailed digital maps to a wide selection of demographic data for the U.S. and around the world. MapInfo offers a worldwide network of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and technical support. About MapInfo Corp. MapInfo Corp., Troy, N.Y., was founded in 1986 and is the worldwide leader in desktop mapping software. MapInfo went public in February 1994 (NASDAQ:MAPS). MapInfo software has been recognized for excellence by PC Magazine, Windows Magazine and MacUser Magazine. The software runs on Macintosh, Windows, DOS, Sun and HP computers, is available in multiple languages and is sold worldwide through direct sales, resellers and distributors. About Channel Marketing Channel Marketing Corp. is an international market research and consulting firm that specializes in helping clients maximize profits and revenue by expanding their marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). worldwide. The company provides sales and marketing consulting to domestic and international manufacturers, resellers and service firms. Channel Marketing combines both strategic and tactical expertise with in-depth knowledge of client customers to develop plans that can be effectively implemented and measured for success. Channel Marketing is a member of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. and the Marketing Research Association. -0- MapInfo and MapBasic are registered trademarks of MapInfo Corp. Other products named herein may be trademarks of their respective manufacturers and are hereby recognized. "Channel Marketing Corp.," "Channel Marketing," "CMC (Common Messaging Calls) A programming interface specified by the XAPIA as the standard messaging API for X.400 and other messaging systems. CMC is intended to provide a common API for applications that want to become mail enabled. 1. ," "CMC International CMC International is a record label, a division of its parent label - Sanctuary Records. Based out of London, England, the label focuses mainly on classic rock, and classic heavy metal. " and "Channel Marketing Group" are registered trademarks or trademarks of Channel Marketing Corp. CONTACT: MapInfo Corp., Troy Lisa Jacobson, 518/285-7205 or Schwartz Communications, Wellesley, Mass. Owen Davis Owen Davis (b. January 29 1874, Portland, Maine; d. October 14 1956, New York, New York) was an American playwright and dramatist. He was awarded the Pulitzer Prize for his 1923 play Icebound. He was the father of actor Owen Davis, Jr. , 617/431-0770 |
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