Channel Launches Expand Global Brand.Over the past four years, E! Entertainment Television has embarked on a course to extend its entertainment brand. abroad. In the beginning, the company's goals were simple: license its entertainment programming much like other syndicated shows. But E! eventually found another way to branch out. By joining forces with local media partners, E! sought to create stand-alone channels that were market-specific. The first such channel was Entertainment Television Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , launched on July 15, 1996 through a partnership with the HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy Ol[acute{e}] Latin America Group. "We have been very fortunate in finding top partners in all of the territories that we have launched in and plan on launching in," said Jon Helmrich, senior vp of International Development at E! Networks. "E! has been able to fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. its potential in territories in which our brand is growing with the aid of our partners," he added. With the launch of the second channel, E!stilo in Spain, E! partnered with Canal Satelite Digital and improved on its branding formula by launching the channel along with a localized Translated into the spoken language of the country. See localization. version of E! News Daily and E!stilo News, which was hosted by Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. on-air talent and combined local entertainment news with global entertainment from the E! News Feed. E!stilo was followed by E! Entertainment Television in Poland and Russia, co-ventures with ZoneVision, which were also launched with a localized version of E! News in Poland. Establishing these partnerships has been essential in helping E! provide what their local audiences desire and enhancing the "look and feel" of each local program. While the versions of E! News are consistent with the E! brand and content, E!stilo News and E! News Poland are very territory-specific and quite different from each other in content and look. This year, E! networks will be launching two additional 24-hour stand-alone channels in Israel and Scandinavia. E! Israel will be launched in partnership with Israeli broadcaster Tel-Ad on the brand-new YES DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. platform on July 1. E! Scandinavia launches in September on the Canal Digital platform with partner NonStop HP's brand name for its fault-tolerant servers, which range in size from four CPUs to 4,000 CPUs. The NonStop line was created by Tandem Computers, which was acquired by Compaq, which later became part of HP. Entertainment. Both channels will provide programming and marketing opportunities for E! Networks while strengthening its global brand. The new territories are rich with their own regional entertainment scenes, including Scandinavia's strong music presence. |
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