Channel Intelligence, Inc. Races Past $10 Billion Mark in Customer Leads Sent to Online Retailers.Business Editors/High-Tech Writers CELEBRATION, Fla.--(BUSINESS WIRE)--Dec. 8, 2003 Demonstrating the power of innovative E-tailing (Electronic-reTAILING) Selling online. See e-commerce. support tools in a recovering economy, Channel Intelligence, Inc. today reported that its Channel Buy Links(TM) service surged past the $10 billion mark in FY2003 sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). sent from its manufacturing client Web sites to online dealers. The total value of leads received free of charge by dealers is 10 times greater than the $1 billion reported for the year ended September 30, 2002, and far eclipses the $500 million in leads through August 31 of last year. Channel Buy Links, in operation just 18 months, is a service delivering hundreds of thousands of Web site sales leads to dealers. These leads are generated by major electronics and computer products brands. Some of the brands include 3Com, Viewsonic, Hewlett-Packard, Sharp, Iomega, NETGEAR, Maxtor, Samsung, Canon and Olympus. Among those currently receiving leads through Channel Buy Links are dealers such as Best Buy, CompUSA, OfficeMax, Target, Circuit City, Insight, Zones, Sears, CDW CDW - data warehouse , and Abt Electronics. Prices of products chosen for investigation by online shoppers and which are carried and available at the destination dealer help quantify Quantify - A performance analysis tool from Pure Software. the total value of leads originating at Web sites of the company's manufacturer clients. "Interest is surging among manufacturers in our channel model," says Robert Wight wight 1 n. Obsolete A living being; a creature. [Middle English, from Old English wiht; see wekti- in Indo-European roots. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Channel Intelligence. "The growing popularity of Channel Buy Links is reflected through the 10-fold increase in sales leads our manufacturing clients have delivered free to dealers this fiscal year." Because the holiday shopping season is so crucial for channel marketers, Wight believes the sales lead delivery system is ideal for putting interested buyers one click away from dealers' buy pages offering electronics and computer products. "Manufacturers are seeing a powerful advantage in the way our channel model directly links shoppers at their Web sites to specific dealers carrying and stocking the items." Channel Buy Links are product-specific links that elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. the focus of online shoppers past the information-gathering phase normally done at a consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and manufacturer's Web site directly to the buy page at dealers. The service is easy to implement by the manufacturer, and requires no action on the part of the dealer to participate. "Shopping cart abandonment rates have plagued E-tailing in general," Wight says. "However, by using Channel Buy Links and following our recommendations, we think our manufacturer clients can lower abandonment rates by as much as 15 percent, yielding a sales conversion rate that is four to 10 times higher than industry standards." About Channel Intelligence, Inc. Channel Intelligence, Inc. develops services that improve the online sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. between manufacturers, dealers and consumers. These services allow manufacturers and dealers to capture incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales, reduce shopping cart abandonment and refine product flow through the channel, all while improving the online shopping experience for the customer. Channel Intelligence, Inc., is privately held by Aweida Ventures, New South Ventures, private investors and management. For more information, contact: Channel Intelligence, Inc., 1180 Celebration Blvd., Celebration, FL 34747; phone 321/559-2300; fax 321/559-2379; http://www.channelintelligence.com. |
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