Channel 4000 and BroadVision Inc, join forces to deliver personalized community information services nationwide via the World Wide Web.

NEW YORK--(BUSINESS WIRE)--June 19, 1996-- At PC Expo today, Channel 4000, a 24-hour Internet-based community information service, and BroadVision Inc., announced a partnership to create personalized Internet content for delivery nationwide.

The agreement takes BroadVision's One-to-One technology for personalized marketing and selling, and melds it with Channel 4000's localized news and entertainment content. The goal is to provide community-based news, weather, shopping, entertainment listings, and other information that is tailored to individual Web site visitors.

"We believe the future of the Internet lies in creating personalized Web services," says George Johnson, president of Internet Broadcasting System (IBS), the company that built Channel 4000. "Using personal profiles of our users, we can build dynamic content delivery systems rather than static Web pages. With BroadVision's technology, Channel 4000 will be able to segment its content to fit the users' personal preferences."

Using One-to-One, a Channel 4000 visitor whose profile indicates that he has two children, for example, may be directed to the latest information on local children's activities, fairs, and events at the local zoo.

With the ability to recognize each Web site visitor as a unique individual, Channel 4000 will also be able deliver targeted marketing and advertising information for the site's marketing partners.

In cooperation with BroadVision, IBS plans to recreate the Channel 4000 concept in other major markets nationwide. "We're going to take some of BroadVision's best technology, combine it with content from other markets, add our own editorial voice and morph it into a new product," says Reid Johnson, CEO of IBS.

Channel 4000 (http://www.wcco.com) offers a forum of community discussion, local news, weather, sports and entertainment information. It is different from most Web-based information services because it focuses on local content.

Launched on March 18, Channel 4000 recorded 3 million hits in its first month and 5 million hits in its second month. IBS has partnered with several Twin Cities organizations to provide Channel 4000 content, including the Minnesota Twins, Minneapolis St. Paul magazine, Twin Cities Business Monthly and the Minnesota Zoo.

Channel 4000 is sponsored by AT&T WorldNet Services and Westinghouse-owned CBS TV and CBS radio affiliates WCCO, in Minneapolis.

BroadVision Inc. (http://www.broadvision.com) is based in Los Altos, California and develops and markets One-To-One and related vertical application solutions and services targeted at businesses developing personalized Internet and Intranet applications. The company also provides consulting, education and support services for One-to-One customers and business partners.

CONTACT: Reid Johnson, CEO, Internet Broadcasting System

612/896-9898

[e-mail]

or

George Johnson, president, Internet Broadcasting System

612/896-9898

[e-mail]

or

Bob Runge, vp marketing BroadVision, Inc.,

415/943-3666

[e-mail]