Channel 4000 Posts First Profit for TV Web Site.EDINA Edina (ēdī`nə), town (1990 pop. 46,070), Hennepin co., E Minn., a residential suburb of Minneapolis. Electronic and leather products, signs, and microwave foods are manufactured. , Minn.--(BUSINESS WIRE)--Nov. 3, 1997--Internet Broadcasting System (IBS IBS Irritable bowel syndrome, see there ) announced that Channel 4000, the official Web site for WCCO-TV and Radio, has become the first local TV site in the nation to show a profit. Channel 4000 launched in March, 1996 as a partnership between WCCO and IBS. Since its debut, Channel 4000 (www.wcco.com) has grown to over 300,000 viewers and 3 million page views monthly. "We hit black ink for the first time in August," said Reid Johnson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IBS. "We have not paid back our initial investment, but we are definitely on the right track." Through partnerships with the stations, Midwest Sports Channel Sports channels are television specialty channels (usually available exclusively through cable and satellite) broadcast sporting events, usually live, and when not broadcasting events, sports news and other related programming. , Mpls./St. Paul Magazine and Twin Cities Business Monthly, Channel 4000 gives viewers all the local information they need in one place. Major Channel 4000 sponsors include Marquette Banks, Realty Locator, Health Systems, the Minnesota Twins The Minnesota Twins are a professional baseball team based in Minneapolis, Minnesota. The Twins are a member of the Central Division of Major League Baseball's American League. From to the present, the Twins have played in the Hubert H. Humphrey Metrodome. , AT&T, Leading Minnesota Attorneys and the Pioneer Planet. Channel 4000 is unique because it provides continually updated Minnesota news, weather and sports, building on the strengths of WCCO-TV and Radio. A team of reporters work from the TV and radio newsrooms daily allowing Channel 4000 to have complete coverage of the area. "The main reason that we have made Channel 4000 profitable, is because we have created numerous revenue opportunities including sponsorships, niche content, web development and event sponsorship as well as banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. ," said IBS president George Johnson George Johnson may refer to: In politics
IBS (ibsys.com ) specializes in developing Web sites for television stations across the country. In addition to Channel 4000, IBS operates Channel 2000 in Los Angeles and Channel 6000 in Portland. CONTACT: Internet Broadcasting Systems, Edina Andrea Yoch, 612/841-3377 andrea@ibsys.com or George Johnson, 612/896-9898 george@ibsys.com |
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