ChangingWorlds Powers 1O1O and One2Free Portals at CSL.ClixSmart Intelligent Portal Platform Enables CSL (Computerese as a Second Language) Said of people who love to speak high-tech words even though they often use them erroneously. See TLA. 1. CSL - Computer Structure Language. A computer hardware description language, written in BCPL. to Deliver Advanced 3G Services to Customers in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. BARCELONA, Spain -- ChangingWorlds([R]), the market leading provider of intelligent wireless portal A Web site that supports a user with a smartphone or alphanumeric pager. It may offer a variety of features, including providing a springboard to other (WAP based) wireless sites, the ability to select content to be pushed to the user's device as well as providing a point of entry for platforms and personalization solutions, today announced that Hong Kong CSL has launched its 1O1O and One2Free mobile portals on the ClixSmart[TM] Intelligent Portal Platform. The 1O1O and One2Free mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. services offer a wide range of compelling infotainment services to CSL's customers in Hong Kong. The 1O1O portal delivers live news, finance and entertainment services to business professionals and corporate customers, whilst One2Free, CSL's lifestyle portal, brings the latest infotainment services including: news, sports, movies, music, cartoons, videos and fortune-telling to the youth market. ClixSmart provides CSL with a feature rich, multi-portal management solution, which enables CSL to simultaneously manage Chinese and English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. versions of its 1O1O and One2Free portals. Its intuitive 'one-click' publishing capabilities enable CSL to rapidly launch new content services with minimal time-to-market. ClixSmart also provides CSL with invaluable business intelligence information and statistics relating to customer usage on its portals. In addition, ClixSmart's content delivery and rendering features ensure that services are optimally presented on each customer's handset, thus providing a compelling end-user experience. "At CSL we pride ourselves on innovation, quality of service and usability. We continually strive to maintain our technology lead and respond quickly to market requirements," commented Dr. Tony Seeto, director of business development at CSL. "We are very impressed with how easy it is to manage our 1O1O and One2Free services with ClixSmart. It provides CSL with a very intuitive portal management solution that reduces our operational overheads, speeds time-to-market and provides our customers with a dynamic portal offering the best possible user experience." "ChangingWorlds is very pleased to work with CSL on its exciting 1O1O and One2Free services," said Vincent Ryan, vice president of sales and marketing at ChangingWorlds. "We are dedicated to providing technology that offers end-users the best possible mobile internet experience. With ClixSmart, CSL have launched a wide range of exciting and compelling mobile portal services that will please their customers and provide an excellent return on CSL's investment." About CSL CSL is a pioneer in the mobile communications market in Hong Kong. The Company launched its mobile services in 1983, and today operates a world-class GSM / WCDMA (Wideband CDMA) A 3G high-speed digital data service provided by cellular carriers that use the TDMA or GSM technology worldwide, including AT&T (formerly Cingular) and T-Mobile in the U.S. network. In April 2006, CSL and New World Mobility officially merged. The Company markets its services to various segments through its mobile brands: 1O1O, One2Free and New World Mobility. CSL introduced its 3G and Wi-Fi Service in 2004 and HSDPA (High Speed Downlink Packet Access) See HSPA. in 2006, and has pioneered the launch of HSCSD (High Speed Circuit Switched Data) An enhancement to the GSM mobile communications system that enables up to four 14.4 Kbps channels to be combined to provide 57.6 Kbps data transfer. , GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , EDGE, Video Sharing and "3G Mobile TV" in Hong Kong. For more information about CSL, please visit www.hkcsl.com. About ChangingWorlds ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company's ClixSmart[TM] Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. (Average Revenue Per User) for the network operator. Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 40 wireless operators worldwide including Hong Kong CSL, O2, TeliaSonera and Vodafone Group. ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco). For more information about ChangingWorlds, please visit: http://www.changingworlds.com |
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