ChangingWorlds Named by IDC as One of ''Ten Emerging Wireless Players to Watch in 2005''; IDC Highlights Innovative Companies in Wireless Market.

PALO ALTO, Calif. -- ChangingWorlds, provider of content navigation and personalization technologies for wireless network operators, has been highlighted by International Data Corporation (IDC) as one of "ten emerging wireless players to watch in 2005." IDC selected ChangingWorlds because of its innovative approach to improving the user experience of wireless data services and solving the issues surrounding content discovery.

In December 2004, IDC published a report that highlights emerging wireless companies, including ChangingWorlds, that have a unique vision, innovative technology and the potential to make a disproportionate impact on the wireless marketplace with respect to their size.

"Because smaller companies are often hotbeds of innovation and creative solutions or have a wireless vision that is unique in the marketplace, they are an important group to track and analyze. The latest wave of wireless evolution is offering these companies the opportunity to play increasingly important roles in an industry that until recently was dominated almost exclusively by the largest players," said Scott Ellison, program director, Wireless and Mobile Communications. "ChangingWorlds impressed IDC with its innovative approach to the market by identifying how and why users desire content, and then delivering a simple and customized experience to meet their needs."

"ChangingWorlds believes that creating a positive end-user experience will stimulate increased service usage and help to grow our customers' data revenues," said Vincent Ryan, vice president, of Sales and Marketing, ChangingWorlds, Ltd. "Our products help wireless subscribers reach the content in which they are interested as quickly and efficiently as possible. We've had a very successful year in 2004 and we see even stronger growth in the coming years as more and more network operators leverage the benefits of personalization."

ChangingWorlds' ClixSmart(TM) Intelligent Portal Platform, reduces click-distance(TM) or the amount of time and effort needed to reach wireless services by personalizing the mobile portal menu structure based on an individual subscriber's usage profile. By enhancing wireless portal usability and enabling subscribers to quickly access the desired content services ClixSmart can significantly increase data service usage resulting in monetizable gains for network operators. ClixSmart's automated portal management features also speed time-to-market, reduce overheads and simplify the complexities in managing external content providers.

About ChangingWorlds Ltd.

ChangingWorlds(R) is the market-leading provider of Intelligent Mobile Portal solutions. Incorporating unique intelligent navigation and service personalization technologies, our award-winning ClixSmart(TM) multi-access portal solution is deployed with over 20 mobile network operators, in 19 countries worldwide, including Vodafone, O2, Swisscom Mobile and Mobilkom.

ChangingWorlds(R), ClixSmart(TM) and click-distance(TM) are trademarks of ChangingWorlds, Ltd. All other trademarks and registered trademarks referenced in this document are acknowledged as the property of their respective owners.