Changing the Name of a National Icon: Brylane Changes Name to Redcats USA.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Eric Faintreny, chairman and chief executive officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ) of Brylane, announced today the launch of a corporate name change initiative that changes the name of Brylane to Redcats USA. This name change does not affect the well-known brand names of the Redcats USA catalogs: Chadwick's of Boston, Lerner, Jessica London, Lane Bryant, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen, and BrylaneHome Wishes. "The name has changed while our expertise and quest for excellence remain the same," said Faintreny. "The change reflects our desire to build stronger relationships with our parent companies, Redcats and Pinault-Printemps-Redoute (PPR PPR peste des petitis ruminants. ); improve our visibility in the global marketplace; and keep our focus on a bright future for our employees." Redcats is the home shopping division of Pinault-Printemps-Redoute (PPR), which acquired Brylane in 1998. The name change initiative will take several months to complete. As the corporation launches a very strong marketing plan, celebratory festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. are being planned for Brylane sites in Indianapolis, Ind., New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , West Bridgewater, Mass.; El Paso and San Antonio, Tex. |
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