Changing Lifecycles and Next-Generation Gaming Products Fuel Growth of Game Accessories.Business Editors & High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--Dec. 20, 1999 Santa Claus Santa Claus: see Nicholas, Saint. Santa Claus jolly, gift-giving figure who visits children on Christmas Eve. [Christian Tradition: NCE, 1937] See : Christmas Santa Claus brought Christmas cheer to marketers of video game accessory A video game accessory is a separate piece of hardware that is required to use a video game console, or one that enriches the video game's play experience. Essentially, video game accessories are everything except the console itself, such as controllers, memory, power adapters (AC), and products this year. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an informal holiday survey of leading retailers conducted by NYKO, interactive gaming is now cited as the No. 2 entertainment industry in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. (music is in the No. 1 position). Interactive gaming accessories have gotten a major boost in sales and profits this year -- making them one of the most popular holiday gifts for teens and preteens. The Nintendo Game Boy family of handheld games also provided a boost to the strong showing in gaming accessories at retail this year. The reason for this is simple, explains Robert Rienick, NYKO's vice president of sales and marketing, who is in the throes throe n. 1. A severe pang or spasm of pain, as in childbirth. See Synonyms at pain. 2. throes A condition of agonizing struggle or trouble: a country in the throes of economic collapse. of a busy holiday season: "As current-generation hardware moves to the end of the lifecycle, retailers will continue to see declining prices on platforms and software. In this environment, they rely on their accessory business to assist in profitability. As a result, this was a banner year for us in particular." Rienick continued: "NYKO's record growth primarily has been fueled from two areas, first by the addition of major new accounts such as Wal-Mart, Toys R US, CompUSA and Ingram Entertainment. "And secondly, by the phenomenal success of our new Game Boy Color The Game Boy Color (ゲームボーイカラー line such as Worm Light light attachment, Shock `N' Rock 4-in-1 game enhancer and Power Link cables. Retailers did well where they hit key retail price points such as the $9.95 Worm Light and $19.95 for Shock `N' Rock." Nyko video game accessories are marketed by NYKO Technologies Inc. with headquarters in Los Angeles. Founded three-and-a-half years ago, the company focuses on bringing innovative new designs to market. The company currently catalogs over 60 different products for all major video game platforms. For further information, contact Lisset Fernandez, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most director, NYKO Technologies, at 888/444-NYKO, extension 14 or visit NYKO on the Web at www.nyko.com for more cutting-edge accessories. |
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