Changing Dynamics of Luxury Home Market Is the Theme of Unity Marketing's Conference on November 15.Business Editors STEVENS, Pa.--(BUSINESS WIRE)--Sept. 20, 2002 Pam Danziger, author of the book Why People Buy Things They Don't Need and president of Unity Marketing, will be introducing the results of groundbreaking new research on the luxury market at the Sixth Annual Unity Marketing Executive Conference entitled Luxury Home: Consumers Pursuing Their Passion Buying Luxuries for Their Home, on November 15 at the Newark Airport Marriott. This conference will provide executives of luxury, home furnishings and accents, furniture, gifts and collectibles companies with the latest market data and insights to help them manage their businesses in the face of the changing dynamics of luxury. "The luxury market is truly unique among consumer markets," Danziger explains. "Yesterday's luxuries become tomorrow's necessities. As a result, luxury marketers must continually reinvent re·in·vent tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents 1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" themselves giving consumers more and more quality, exclusivity and specialness. In this post-9-11 world characterized by uncertainty in the economic, political and international arenas, the luxury consumer is searching for a new equilibrium. They can no longer 'cocoon' in their luxury homes and ignore the outside world. The new equilibrium will mean balancing the luxury consumers' interior emotional desires with the external as they step out of their cocoon cocoon: see pupa. to take their leadership place in society and the world. The luxury survey's top two luxury product categories best exemplify ex·em·pli·fy tr.v. ex·em·pli·fied, ex·em·pli·fy·ing, ex·em·pli·fies 1. a. To illustrate by example: exemplify an argument. b. the search for equilibrium and balance between our interior and exterior worlds. The number one most purchased luxury product is luxury electronics (interior) and number two is luxury garden and gardening products (exterior). Neither of these two categories would even have been on our radar screen ten years ago." In addition to Danziger presenting the findings from the study of the luxury market sponsored by House & Garden magazine, featured speakers include style editor of House & Garden magazine, Brooke Stoddard; retail design expert and chairman of JGA JGA Juxtaglomerular Apparatus JGA Jamnagar, India (Airport Code) JGA Junior Golf Association JGA Justice Guild of America (comic) JGA Japan Gymnastics Association JGA Jordanian Geologists' Association , Ken Nisch; demographer de·mog·ra·phy n. The study of the characteristics of human populations, such as size, growth, density, distribution, and vital statistics. [French démographie : Greek and author, Susan Mitchell Susan Mitchell (born in 1944) is an American poet who wrote the poetry collections Rapture and Erotikon. Mitchell grew up in New York City, New York and now lives in Boca Raton, Florida ; executive director of National Tabletop and Giftware Association, Tony DeMasi; advertising and marketing consultant and founder of TaylorLaw, Gordon Law; and luxury porcelain porcelain [Ital. porcellana], white, hard, permanent, nonporous pottery having translucence which is resonant when struck. Porcelain was first made by the Chinese to withstand the great heat generated in certain parts of their kilns. marketer and president of Boehm, Richard Vassil. To register for the conference or for more information contact Unity Marketing at 717/336-1600 or www.unitymarketingonline.com |
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