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Changing Consumer Lifestyles Are Driving the Market for Ready Meals in Europe and the USA.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c35710) has announced the addition of "Growth Strategies in Ready Meals: Consumer Drivers, New Meal Opportunities, Innovation and Format and Flavor Trends" to their offering.

Changing consumer lifestyles are driving the market for ready meals in Europe and the USA; consumers are working longer hours, spending more time commuting and have a growing desire to maximize their increasingly limited leisure time. As a result, the trend towards convenience has strengthened over the last five years as consumers purchase more products and services to ease and support their hectic hec·tic  
adj.
1. Characterized by intense activity, confusion, or haste: "There was nothing feverish or hectic about his vigor" Erik Erikson.

2.
, changing lifestyles and attitudes. These trends also mean that consumers are now fitting mealtimes around their lifestyles resulting in the fragmentation (1) Storing data in non-contiguous areas on disk. As files are updated, new data are stored in available free space, which may not be contiguous. Fragmented files cause extra head movement, slowing disk accesses. A defragger program is used to rewrite and reorder all the files.  of the 'traditional mealtime. Finally, rising health concerns mean that consumers are more aware of the influence of their diet on their health and are changing their mealtime occasions accordingly.

This report analyses these trends and assesses their impact on the growth and opportunities they are creating for ready meals manufacturers now and in the future. The report analyses the drivers behind the key trends in the ready meals market, forecasts future growth and opportunities, analyses the rise of ethnic cuisine, and discusses how ready meals innovation and new product development are reflecting changes in consumer demand and behaviour. The report breaks down opportunities in the ready meals sector by region, food type and consumer to provide a unique insight into the factors shaping the market today and tomorrow.

Key topics covered:

--Ready meals: Definitions and market sizing

--The disappearing mealtime

--Key trends in the ready meals market

--The rise of ethnic foods and flavors

--Innovations in ready meals

--Conclusions

Companies and brands mentioned:

--Birds Eye SteamFresh

--Al Fez Fez: see Fès, Morocco.  Salad Mix

--Tai Pei Carb Counter Frozen Entree

--Trader Joe's Refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
 Spinach Potato Frittata frit·ta·ta  
n.
An open-faced omelet with other ingredients, such as cheese or vegetables, mixed into the eggs rather than used as a filling.



[Italian, from fritto, past participle of
 

--Hain Pure Foods European Recipes Soup

--Birds Eye and Heinz steamfresh ranges

--Pagoda Asian Sensations

--Stouffer's Lean Cuisine Lean Cuisine is a popular brand of frozen entreés and dinners sold in the United States, Canada, and Australia by Nestlé. The brand began as low fat, low calorie versions of Stouffer's products.  Frozen Panini Panini (pä`nēnē), fl. c.400 B.C., Indian grammarian. His Ashtādhyāyī [eight books] (tr. 1891) is one of the earliest works of descriptive linguistics and is also the first individually authored treatise on Sanskrit.  

--Healthy Choice Frozen Meal - Asiago Chicken Portobello por·to·bel·lo   or por·ta·bel·la or por·to·bel·la
n. pl. por·to·bel·los or por·ta·bel·las
A mature, very large cremini mushroom.



[Origin unknown.]
 

--Captain Iglo Chicken Surprise Stuffed Chicken Filets

--Linpac

For more information visit http://www.researchandmarkets.com/reports/c35710

Source: Business Insights
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 13, 2006
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