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Changing Consumer Behaviors Has Impacted the Edible Fats and Oils Market in the United States.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38641) has announced the addition of Edible Fats Noun 1. edible fat - oily or greasy matter making up the bulk of fatty tissue in animals and in seeds and other plant tissue
cracklings - the crisp residue left after lard has been rendered
 and Oils in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

The market for edible fats and oils is directly influenced by significant changes in commodity pricing and foreign exchange rates. These two factors influence the market in the short-term, but it is the long-term changes in consumer behavior more than anything else that have altered this market most profoundly. There are number of key factors slowing demand for edible fats and oils for in-home usage. Increased availability, improved selections and choices of prepared foods mean that Americans have less need to cook at home.

There is mounting evidence that a diet low in fat is healthier, and while this general and increasingly widely publicized pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.

Adj. 1. publicized - made known; especially made widely known
publicised
 guidance should foster a healthier population, the U.S. is fast becoming a nation of not just overweight people, but of clinically obese subjects. This has had a negative impact on certain segments of the market, such as shortening and lard, and a positive impact on others like olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. . Regardless, the fat issue has led to increased consumer awareness as to the role that "healthy" fats and oils have in the diet.

This report clearly identifies the principal external factors driving or curtailing growth in the oils and fats market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics and by product type.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance.  forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.

This report includes the following products:

--mayonnaise and sandwich spread

--cooking and salad oil, which includes all oils used primarily for cooking and eating as a salad dressing, including oriental oils such as sesame, vegetable oil (excluding olive oil), aerosol-delivered oils (PAM and other cooking sprays Cooking spray is a spray form of various types of oils, combined with lecithin, an emulsifier, and a propellent such as food-grade alcohol, nitrous oxide, carbon dioxide or propane. Cooking spray is applied to frying pans and other cookware to prevent food from sticking. ), popcorn oil (oil used specifically in preparing popcorn), and nut and other seed oils such as walnut and grape seed oil Grape seed oil (also called grapeseed oil or grape oil) is a vegetable oil pressed from the seeds of various varieties of Vitis vinifera grapes, an abundant by-product of winemaking.  

--olive oil, including infused olive oils such as garlic or chili (language) CHILI - D.L. Abt. A language for systems programming, based on ALGOL 60 with extensions for structures and type declarations.

["CHILI, An Algorithmic Language for Systems Programming", CHI-1014, Chi Corp, Sep 1975]
 olive oil

--shortening and lardderived from animal and vegetable sources

Not included are dairy fats such as butter and margarine, salad dressings and other formulations that include oil or other fats (prepared marinades and sauces, for example).

This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  InfoScan data.

Companies Mentioned

--Unilever

--Kraft Foods, Inc.

--J.M. Smucker Company

--ConAgra

--ACH Food Companies

For more information visit http://www.researchandmarkets.com/reports/c38641
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 26, 2006
Words:453
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