Change in Direction is Paramount.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Aug. 15, 1997--Olympus Ventures (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:OVIS Ovis a genus of ruminant animals in the subfamily Caprinae. Includes wild and domestic sheep, small ruminants with spirally curled horns which are ridged transversely. Ovis ammon wild sheep. ) announced search for acquisitions in the retail marketplace. Olympus Olympus (ōlĭm`pəs), Gr. Ólimbos, mountain range, c.25 mi (40 km) long, N Greece, on the border of Thessaly and Macedonia, near the Aegean coast. It rises to c.9,570 ft (2,920 m) at Mt. Olympus, the highest point in Greece. Ventures is moving into the Physical Fitness Clothing Arena by acquisitioning small, profitable companies. Management is currently in the final stages of negotiations with three companies being considered. These companies need a manufacturing arm to stimulate growth; while Olympus, to avoid starting from zero, needs stable, well-established companies in the retail marketplace. A six month study revealed that the profit centers in the garment industry exist in niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. . Olympus is structured to use niche marketing techniques Niche marketing techniques are ways to outsmart your competitors in ways that they would not normally consider doing. For example, if your competitor produces plasma TVs to sell to middle-class consumers at the price they can afford, you can come in with a similar product and as instruments of profitability. Management believes that the timing is right to focus their efforts and move forward in these areas. Olympus' prime target for acquisition is a company that has been operating successfully for three years. This company must expand to keep up with increasing sales. Olympus can accommodate the growth of the company at the pace needed to satisfy the requirements. The Company presently supplies forty fitness centers in south Florida Florida, state, United States Florida (flôr`ĭdə, flŏr`–), state in the extreme SE United States. A long, low peninsula between the Atlantic Ocean (E) and the Gulf of Mexico (W), Florida is bordered by Georgia and . The forty centers are currently taking all of the company's available inventory. The fitness centers are a small part of the chain boasting boast 1 v. boast·ed, boast·ing, boasts v.intr. To glorify oneself in speech; talk in a self-admiring way. v.tr. 1. To speak of with excessive pride. 2. over 2,000 gyms and fitness centers throughout the world. Our goal is to supply 400 of the 2,000 outlets in the next twelve (12) months, which will only scratch the surface of the available market. Olympus has designed a distributor program to stimulate the growth of the product line. Independent distributors will be given well-defined territories based on population and market potential. The fee for the distribution rights will be $50,000. The contract provides the distributor with a $100,000 line of credit against the purchase of fitness products. Distributors must always maintain a minimum $100,000 inventory. Sales projections exceed $15,000,000 during the first twelve months once the merger has been completed. The company will have two separate divisions- one in manufacturing and the other in distribution. Both are structured to operate with a gross profit of 35%. -0- NOTE TO EDITORS: In the Internet/email address noted in this news release, there is an "at" symbol between ovisusa and aol.com. Also, in the World Wide Web address noted in this news release, there is a double slash between http: and www.olympusventures.com . These symbols may not appear properly in some systems. CONTACT: Olympus Ventures, Inc. (OVIS) Roland Breton, 954/565-9292 Email: ovisusa@aol.com Web Page: http://www.olympusventures.com |
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