Change and Innovation Guru to Keynote NJ CAMA's Annual Seminar.

PRINCETON, N.J. -- The NJ Communications, Advertising and Marketing Association (NJ CAMA) has announced that change and innovation guru Jeff Tobe, author of "Coloring Outside the Lines(TM): Business Thoughts on Creativity, Marketing and Sales" and "85 Outside the Lines: Marketing Ideas for the Entrepreneurial Spirit" will be the keynote speaker at its annual seminar, Creating Innovations in Communications. Co-sponsored by the Jersey Shore Public Relations and Advertising Association (JSPRAA), the half-day event will take place on Thursday, June 9, 2005, 8:30 a.m. - noon at the Sarnoff Corporation, 201 Washington Rd., Princeton, NJ 08540. All pre-registered attendees will receive a free copy of Mr. Tobe's book, "Coloring Outside the Lines," courtesy of Xerox.

In his entertaining presentation, Mr. Tobe provides real 'tools' to being more creative and how to spark innovative thinking in yourself and others. He encourages participants to "stop looking in our rear view mirrors to see how things have been done in the past." Instead, he urges you to "look through your windshield to see what is coming down the road ahead." Mr. Tobe offers techniques to getting 'internal' and 'external' clients' to buy into your innovative ideas when you do develop them. He addresses the concept of seeing the world through their eyes-from their perspective!

Following breakfast and the keynote will be 4 breakout sessions and a light lunch. During Session Block 1, attendees can attend "The Marketer and the 'Me' Factor: Using Interactive Web Technology to Bring Personalization to Incentive Campaigns" by Roman Bodnarchuk, President of n5r or "The Care and Nurturing of the MetLife Brand" by Dave Monfried, Senior VP Corporate Communications, Met Life. During Session Block 2, participants can choose from "New York Cares: A Case Study in Creating Innovative Marketing Strategies for Non-Profits", by Colleen Farrell, Senior Director of Marketing, New York Cares; and "How to work with the Media to Promote Yourself, Powerfully and Effectively" by Judy Katz, President and Founder Katzcreative.com.

In his presentation, The Marketer and the 'Me' Factor" Mr. Bodnarchuk will show how to use interactive content to breathe new life into traditional campaigns, reach new customers and retain current ones. Mr. Bodnarchuk's company has utilized personalization to reach consumers offline, bring them online and encourage 1:1 interaction resulting in qualified customer data and response rates of 5% (five times more than a high-performing standard direct mail campaign) and 30%. As the Chairman & CEO of two successful international digital marketing companies, Mr. Bodnarchuk is an expert of integrated online and wireless marketing. Since 1999, N5R has been creating successful digital marketing campaigns for some of the world's most well-known brands such as Procter & Gamble, Johnson & Johnson, Abbott Laboratories, Hershey, Apple, Microsoft, Hilton, Sears, Intrawest, TD Waterhouse, Nissan and Ford. Roman's insights have been featured in interviews in USA Today, The Globe and Mail, National Post, The Toronto Star, Marketing Magazine, Digital Marketing News, Strategy Magazine, Promo Magazine and programs on CTV and ROB TV.

In his presentation, "The Care and Nurturing of the MetLife Brand" Mr. Monfried will discuss MetLife and how it owns one of the most powerful brand names in the marketplace. Like any other asset, a brand requires attention to maintain its value. In an age of brand proliferation, effective brand management remains a critical business imperative. To differentiate MetLife, Mr. Monfried has created an ambitious vision, including guidelines and tools for the care and nurturing of the MetLife brand. This session will cover MetLife's disciplined approach to brand management, how the company is refreshing and establishing its image in the market and communicating its value to customers. Participants will learn more about presenting a clear, consistent voice in the marketing place, the development of new marketing, communication and promotional materials to support the brand, and how MetLife is conveying its attributes and messages through all their communications channels.

Mr. Monfried is senior vice president, Corporate Communications for MetLife, responsible for the company's advertising, public relations, branding, creative services and internal communications. He joined the company in 2002. He is currently leading a worldwide branding initiative for MetLife, as well as an integration initiative, consolidating all of the company's public relations, internal communications, advertising, and creative services resources. Before joining MetLife, Monfried was vice president of corporate communications for The St. Paul Companies, a leading property-casualty insurer and reinsurer. Earlier in his career, Monfried held similar positions with the Dun & Bradstreet Corporation and with Pacific Gas and Electric Company, the largest investor-owned utility in the U.S., based in San Francisco. At PG&E, he managed media relations during the most difficult years associated with the Diablo Canyon Nuclear Power Plant and managed the company's communications in the days following the Loma Prieta earthquake in 1989. PG&E was awarded a Silver Anvil award by the Public Relations Society of America for its communications following the earthquake. Monfried received a bachelor's degree in journalism from Rutgers University.

In her informative session, "New York Cares: A Case Study in Creating Innovative Marketing Strategies for Non-Profits" Ms. Farrell will present the marketing strategies and tactics she is leveraging to build awareness and brand recognition for New York Cares. By understanding the approach New York Cares uses in its marketing efforts, participants will gain useful insight into how to achieve marketing success in the non-profit arena.

Ms. Farrell is Senior Director of Marketing and Communications at New York Cares, New York City's leading hands on volunteer organization. Colleen oversees all marketing, communications and public relations activities at the agency. Her responsibilities include branding, marketing to the agency's key stakeholders, and increasing the visibility of the agency and the work its volunteers do in New York City. Prior to New York Cares, Colleen held a number of senior marketing positions with Microsoft Corporation, Dell and a British PR agency. She holds a Bachelor's degree in Communications from Boston College, and a Masters from Northwestern University's School of Communications.

The presentation "How to work with the Media to Promote Yourself, Powerfully and Effectively" focuses on the strategies and tactics to consider when promoting yourself and your company to the media. During the presentation participants will gain an understanding of the different approaches that can be used and how to develop a successful promotion campaign to ensure all objectives are met with working with the media.

Judy Katz, founder and President of Katz Creative, served as PR Director for Madison Square Garden and for the New York March of Dimes before forming her own firm in 1987. Her experience includes more than twenty years in which she worked with individuals as well as corporate clients from diverse industries. She has helped launch new products for Hallmark, Welch's, Kellogg's, Johnson & Johnson, Random House, Rodale Press, and many other major companies. A prolific writer, Ms. Katz has written articles on a variety of topics for such well-known publications as Cosmopolitan, Vogue, Details, Success, and The New York Times. She has also ghostwritten seven well-received books thus far, in the areas of health and fitness, business, self-improvement, and other genres.

The cost to attend the seminar for NJ CAMA and JSPRAA members: $80 pre-registered, $90 not pre-registered by June 4. Non-members: $90 pre-registered, $100 not pre-registered by June 4.

Register online at www.njcama.org, via phone or fax using your credit card or mail a check to: NJ CAMA, P.O. Box 7212, Princeton, NJ 08543; RSVP by calling 609-799-4900 or FAX [phone].

Sponsors of NJ CAMA's annual seminar include: Xerox, Sarnoff, BusinessWire, and Sir Speedy Mercerville.

The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) is a statewide nonprofit organization founded in 1986 to serve the business needs and interests of its members. The organization consists of large, midsize and small companies representing all communications segments including marketing, advertising, public relations, media, photography, printing, sales promotion and technology. Members include Dow Jones & Co., Educational Testing Service, Sarnoff Corp., Bristol-Myers Squibb, Cendant Corp. and many of the most well known creatives in the area. For more information or to join, call 609-799-4900 or visit www.njcama.org.