Chanel, Inc and Young & Rubicam Forge U.S. Media and Marketing Partnership.NEW YORK--(BUSINESS WIRE)--Nov. 1, 1999-- Chanel, Inc. announced today that it has retained Young & Rubicam Inc. to work for the company on a number of marketing fronts. The Media Edge, Y&R's media planning and buying unit, has been named to handle these services in the U.S. for Chanel, Inc. With its proprietary brand model, BrandAsset(R)Valuator, and its Brand Planning Group, Y&R will also serve as a consultant to Chanel on branding and select new marketing initiatives. Billings for the U.S. media assignment, which had been handled by DDB DDB - device independent bitmap New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , are estimated to be between $25 and $30 million. There was no previous agency working with Chanel in analyzing strategic and marketing initiatives. Chanel will continue to handle creative in-house. Arie L. Kopelman, President and COO, Chanel, Inc. said, "When Y&R shared its brand asset research with us, we were excited by a unique approach that provided another dimension in helping us analyze our business. Their presentation reflected an expertise and passion for building brands that we believe can help take our business to the next level. "Although our initial discussion was focused on media planning and buying, we quickly envisioned a broader marketing partnership that is right for Chanel at this stage of the company's growth. The marketplace is changing so quickly and it's harder than ever to keep a marketing finger on the pulse of consumers. That is why we are enthusiastic about this new relationship and its potential," Mr. Kopleman continued. "The Chanel brand is so powerful and unique that becoming involved with the company was irresistible ir·re·sis·ti·ble adj. 1. Impossible to resist: an irresistible impulse to sneeze. 2. Having an overpowering appeal: irresistible beauty. ," commented Peter Georgescu, Chairman and Chief Executive Officer, Young & Rubicam Inc. "There are very few brands that have had the kind of longevity longevity (lŏnjĕv`ĭtē), term denoting the length or duration of the life of an animal or plant, often used to indicate an unusually long life. and success that Chanel's brands have had. And what makes Chanel especially exciting to work with is the fact that the company is always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to improve upon what is already a very successful formula." Young & Rubicam Inc. is a diversified, global marketing and communications organization with integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. in advertising, direct marketing and sales promotion, perception management and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , branding identity consultation and design services, and healthcare communications. |
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