Chancellor Media Establishes Chancellor Marketing Group to Develop Sales Promotion Revenues.IRVING, Texas Irving (pronounced 'er-ving') is a city located in the U.S. state of Texas within Dallas County. According to the 2000 U.S. Census, the city population was 191,615; the 2006 estimate was 201,927 according to the North Central Texas Council of Governments, and 196,084 according to and RICHMOND, Va.--(BUSINESS WIRE)--May 1, 1998-- Enters Radio Marketing Business With Acquisition of Global Sales Development James E. de Castro, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Chancellor Media Corporation (Nasdaq: AMFM AMFM Association of Marriage and Family Ministries AMFM Automated Mapping Facilities Management AMFM Association des Modélistes Ferroviaires de Montréal (French: Montreal Railroad Modelers Association) ), today announced the formation of a new division, Chancellor Marketing Group, to enhance the revenue it derives from sales promotions activities. Simultaneously, Chancellor Media announced the acquisition of Global Sales Development, Inc., a Richmond-based consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , to spearhead its marketing effort. Chancellor Media also named Global Sales Development's President and Founder, Alison Glander, 36, as President of the new Chancellor Marketing Group and Senior Vice President of Chancellor Media Corporation. Mr. de Castro commented, "Today's acquisition demonstrates Chancellor Media's commitment to increasing its top-line growth and unlocking the value at each of its 108 radio stations. Global Sales Development will help us establish a beachhead beach·head n. 1. A position on an enemy shoreline captured by troops in advance of an invading force. 2. A first achievement that opens the way for further developments; a foothold: in the marketing services business to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. our core competencies of creativity, local execution and equity-building media. "Promotion revenue represents a reservoir of untapped growth for Chancellor Media. Our tremendous growth over the past few years has established a critical mass that allows us to work more effectively on behalf of our largest clients. Chancellor Marketing Group will design and execute integrated marketing campaigns for these national marketers which will add incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenues to Chancellor's sales base." Global Sales Development currently works with 160 client stations in 32 cities. The Company has actively worked with Chancellor Media in six of those cities to establish Chancellor Marketing Group offices, and in 1997, those offices together generated over $12 million in new revenues. Alison Glander of Global Sales Development added, "Chancellor Marketing Group is dedicated to servicing the needs of major corporate clients. These companies are seeking national, brand-building promotions that are locally executed -- in the stores and on the streets -- and that is what Chancellor Marketing Group will deliver. Creating an entire division dedicated to this function will enable Chancellor Media to make the most of this revenue opportunity." Chancellor Media is the second-largest radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Upon consummation of all announced transactions, Chancellor will own and operate 108 radio stations in 22 of the nation's largest markets with stations in each of the nation's top ten markets and a combined weekly listener base of over 46 million people. Chancellor recently launched AMFM Radio Networks, a national, wholly-owned radio syndication subsidiary, which reaches over 60 million listeners weekly. CONTACT: Joseph N. Jaffoni, Stewart A. Lewack Jaffoni & Collins Incorporated (212) 835-8500 |
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