Chancellor Marketing Group Taps Prominent Promotions Executive to Head Chicago Office.Business Editors/Entertainment Writers RICHMOND, Va.--(BUSINESS WIRE)--March 15, 2000 Alicia Howington Ziegler named Managing Director Chancellor Marketing Group has named veteran promotion and advertising executive, Alicia Howington Ziegler, as Managing Director for its Chicago office. In her new position, Ms. Ziegler is responsible for overall operations and charting the direction of future growth for the media-owned sales promotion firm's largest office. Well known in the Chicago business community, Ms. Ziegler brings to Chancellor Marketing Group her expertise in developing strategic, brand-building marketing programs and targeted, tactical promotions. She has a proven track record in general advertising, consumer and trade promotion, event and lifestyle marketing, direct marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and market research. Ms. Ziegler joins Chancellor Marketing Group from DraftWorldwide, a leading sales promotion agency, where she was Senior Vice President, Associate Managing Director. Most recently, she headed up New Business and managed the Kellogg's account, which included strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , day-to-day operations and new business for ready-to-eat cereals, convenience foods and new products. During her first three and a half years at Draft, Ms. Ziegler managed the United State Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval account. Prior to Draft, she was Advertising and Public Relations Manager at Life Fitness, where she managed their in-house advertising agency. Her preceding eleven years were spent with Grant/Jacoby and Euro RSGG Tatham working with major packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one companies including Ralston Purina, Procter & Gamble, Miles Laboratories Miles Laboratories was founded as the Dr. Miles Medical Company in Elkhart, Indiana, in 1884 by Franklin Miles, a specialist in the treatment of eye and ear disorders, with an interest in the connection of the nervous system to overall health. , Unilever, S.C. Johnson & Sons, Inc. and Wilson Sporting Goods The Wilson Sporting Goods company is a sports equipment manufacturer based in Chicago, Illinois, U.S.A., and currently is a foreign subsidiary of the Finnish company Amer Sports that also owns Atomic, Suunto, Precor, and Salomon. . A native of Chicago, Ms. Ziegler graduated from Northwestern University where she obtained a Bachelor of Arts in Political Science as well as a Masters of Science in Advertising from Northwestern's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. . Chancellor Marketing Group is a full-service sales promotion agency that develops and executes integrated sales promotions for national and regional companies. Chancellor Marketing Group specializes in sales promotion, event marketing, account-specific marketing, ethnic and cause marketing. The firm has 14 offices in major cities around the country and is a division of AMFM AMFM Association of Marriage and Family Ministries AMFM Automated Mapping Facilities Management AMFM Association des Modélistes Ferroviaires de Montréal (French: Montreal Railroad Modelers Association) Inc. (NYSE NYSE See: New York Stock Exchange : AFM (Atomic Force Microscope) A device used to image materials at the atomic level. AFMs are used to solve processing and materials problems in electronics, telecom, biology and other high-tech industries. ), the country's largest radio broadcaster. Chancellor Marketing Group has experienced tremendous growth since its acquisition by Chancellor Media (now AMFM Inc.) in 1998 and was listed as #13 in the 1999 Top 100 ranking by PROMO magazine, a leading promotional trade publication. Accounts include Microsoft, American Express, General Motors, McNeil Consumer Products, General Mills, DuPont, Chi-Chi's, Barnes & Noble, Procter & Gamble, Cotton, Inc., Malibu Rum, TV Guide, First Alert and others. AMFM Inc. consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with over 440 stations in 100 markets reaches a weekly listener base of approximately 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns. AMFM has entered into a merger agreement with Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc. The merger with Clear Channel is expected to be consummated in the second half of 2000. |
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