Champions of Hope Selects MindArrow Systems as Digital Marketing Agency of Record.

Business Editors & High-Tech Writers

World's Largest Youth Services Event Will Use Company's E-Mail

Services and Technology as Primary Communications Channel 

MindArrow Systems Inc. (Nasdaq:ARRW), a provider of enterprise messaging software and services, today announced that Champions of Hope Inc., has selected MindArrow Systems as its digital marketing agency of record to promote the Worldwide United Day of Service, scheduled for Sept. 11, 2002.

Champions of Hope a non-profit organization, is coordinating the global project in response to violence and terrorism.

"The United Day of Service may be the largest youth services event in history," said Melissa Helmbrecht, CEO of Champions of Hope. "Millions of youth are pledging to participate in more than 130 nations, including the United States, United Kingdom, Pakistan, and Hong Kong. Youth are deeply affected whenever tragedy strikes and need a way to express their desire for world peace. The United Day of Service will provide youth a platform to impact the world."

After evaluating a number of marketing channels, messaging technologies and marketing service providers, Champions of Hope selected e-mail and the Internet as a key marketing channel to communicate and interact with youth. Additionally, Champions of Hope selected MindArrow Systems to provide technology, strategy and services that will promote and coordinate communications for the event worldwide.

"Our desire was to unite the world. Today, unlike any other time in history, the Internet and e-mail affords us that capability. We wanted something that would enable all participants worldwide to communicate quickly and effectively. We also needed a solution that would allow us real-time interaction and support our message in a strategic, interactive and viral way," stated Dan Lyons, a former Olympian and adviser to the Champions of Hope project.

"MindArrow Systems was the clear leader for this integrated approach, and we are thrilled to have them as our partners for this highly visible event."

MindArrow will support Champions of Hope from its offices in Southern California, New York and Hong Kong. A series of rich-media video e-mails and other e-mail-centric initiatives are being developed to promote the event, drive registration and sustain interactive communications.

In addition, MindArrow will allow Champions of Hope to communicate more effectively with program suppliers, vendors, sponsors and partners by providing those groups with access to MindArrow Messenger, the company's one-to-one digital messaging application that integrates seamlessly with Microsoft Outlook.

"We are very proud to be a key part of this worthwhile initiative," said Jeanniey Mullen, CMO of MindArrow Systems. "Our suite of direct digital communication software and services is a perfect match for Champions of Hope's international communication needs. We will provide interactive, real-time, compelling messaging across national boundaries, any time of day or night in a coordinated manner, and we have been very pleased with the response to date.

"Our rich media, viral messaging, tracking and reporting capabilities will continue to be critical to this program as the event gets closer. We are also pleased to validate the positive power of using permission-based e-mail as a core communication vehicle and marketing channel throughout the world."

About MindArrow Systems

MindArrow Systems, with headquarters in Southern California and offices in New York and Hong Kong, provides enterprise messaging software and services that help companies reduce costs, improve response rates and shorten sales cycles by automating and enhancing their sales and marketing communications.

MindArrow's patented and patent-pending technologies deliver interactive multimedia content, including HTML, audio, streaming video and animation combined with the in-depth information of digital documents, Web links and e-commerce capabilities through e-mail.

MindArrow's integrated communications platform allows its clients to create, manage, deliver and track e-mail marketing campaigns, as well as individual one-to-one communications. The company's products and services can be deployed on a stand-alone basis, or used to augment existing customer relationship management ("CRM") software.

The company's customer base includes more than 100 leading companies including Hewlett-Packard, Northwestern Mutual Life, Johnson & Johnson, Mazda, Ceridian, Avaya, and the NBA (National Basketball Association).

About Champions of Hope

The mission of Champions of Hope is to unite teamwork and technology to strengthen humanity. Champions of Hope is planning the United Day of Service 9-11-2002, a global event to unite youth in service in more than 150 nations.

On September 11, youth will participate in a project to benefit one of five important causes; literacy, hunger, environment, fire, police & rescue, and children's health. Youth will perform service in honor of those lost to violence and the attack on America.

Certain statements contained in this news release may be deemed to be forward-looking statements under federal securities laws, and the company intends that such forward-looking statements be subject to the safe-harbor created thereby. Information on additional factors that could affect MindArrow Systems is included in its filings with the Securities and Exchange Commission, including the company's annual report on Form 10-K for the fiscal year ended Sept. 30, 2001 and its other periodic filings with the Securities and Exchange Commission. MindArrow Systems undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.