Champions of Hope Announces Huge Success in Marketing Global Initiative Using Avalon's Digital Technology and Services.Business Editors & High-Tech Writers HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif.--(BUSINESS WIRE)--Dec. 11, 2002 Champions of Hope Invited to Participate in the White House's Youth Service Compact Champions of Hope, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. committed to helping young people respond to personal, community, and global challenges, today announced an unprecedented success from its marketing efforts for the 2002 United Day of Service. Using a digital campaign developed through a partnership with Avalon Digital Marketing Systems Inc. (Nasdaq:AVLN AVLN Automatic Vehicle Location and Navigation ), the United Day of Service achieved response and participation rates much greater than projected. "Avalon provided us with outstanding creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"They gave us an opportunity to reach the right people, motivate them to act, and track their action. That is the real challenge of social movement communications, and Avalon pulled it off better than any company that we've ever run across." "Champions of Hope marketed the United Day of Service in a way that had never been tried before," said Jeanniey Mullen, Avalon's chief marketing officer. "Their vision -- using the Internet as a marketing medium in a manner that relates to young people -- was very compelling. Our strategic and creative services, coupled with our messaging and tracking software, helped mobilize youth throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and around the world to participate in this worthy cause." United Day of Service Champions of Hope launched a campaign to mobilize young people worldwide to unite in service to their communities on the one-year anniversary of the tragic events of Sept. 11, 2001. Realizing that traditional non-profit marketing strategies may not be the best way to reach the youth of America, Champions of Hope launched a search for a partner that offered the expertise and creative vision to reach this critical audience in an entirely digital format. Avalon quickly set itself apart from the competition and was selected to work with Champions of Hope in the summer of 2002. "We had a very tight timeframe for a project of this magnitude," said Chris Plunkett, Avalon's senior vice president of corporate development. "We delivered five media-rich, motivational e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. pieces to a very qualified list. Our unique technology and reporting systems created a completely closed-loop system Noun 1. closed-loop system - a control system with a feedback loop that is active closed loop control system - a system for controlling the operation of another system ." "We found that a vast majority of our audience viewed our message, and in many cases passed it on," said Helmbrecht. "By driving recipients to our Web site for registration and additional information, we created an internal feedback loop that allowed us to track activity and fine-tune future communications tailored to an individual's specific interests. "The end result was that thousands of young people worldwide were able to make a difference on the United Day of Service. And, we were able to include youth otherwise unreachable in countries like Bosnia and Turkey." A Long-Term Partnership Because of the unprecedented success of the digital marketing campaign for the United Day of Service, Champions of Hope has been invited to participate in the Youth Service Compact, a committee comprised of the top non-profit groups in the country that convened at the White House in October 2002 to design a strategy to increase the impact of youth services organizations. The Avalon/Champions of Hope partnership and the United Day of Service campaign can serve as the model of how an organization can harness digital technology to achieve its objectives. Additionally, Champions of Hope announced that it has engaged Avalon Digital Marketing Systems as its marketing partner-of-choice for all future campaigns. "We are very pleased with the success of this campaign and look forward to many more successful collaborations in the future," said Mullen. About Champions of Hope Champions of Hope is a global team of youth dedicated to tackling personal and social challenges through service. The team coordinates the use of technology, entertainment, education and competition to achieve this mission. Champions of Hope is working to engage 911,000 youth in service from Sept. 11, 2002, through Sept. 11, 2003. To pledge or participate in United Day of Service, visit www.uniteddayofservice.org or www.ChampionsofHope.org. About Youth Service America Youth Service America, or YSA, is a resource center that partners with thousands of organizations committed to increasing the quality and quantity of volunteer opportunities for young people, ages 5-25, to serve locally, nationally, and globally. YSA YSA Youth Service America YSA Youth Studies Australia (Peer-Reviewed Academic Journal, University of Tasmania) YSA Your Secret Admirer YSA Young Single Adult YSA Yleinen Suomalainen Asiasanasto is a resource center and premier alliance of 300+ organizations committed to increasing the quantity and quality of opportunities for young Americans to serve locally, nationally, or globally. Founded in 1986, YSA's mission is to strengthen the effectiveness, sustainability, and scale of the youth service and service-learning fields. YSA envisions a powerful network of organizations committed to making service the common expectation and common experience of all young Americans. A strong youth service movement will create healthy communities, and foster citizenship, knowledge, and the personal development of young people. YSA coordinates National Youth Service Day, the largest annual service event in the world, taking place April 11-13, 2003. For more information, visit www.YSA.org and www.SERVEnet.org. About Avalon Digital Marketing Systems Avalon is a digital marketing software and services company serving both the Fortune 1000 and the more than 25 million small businesses that comprise the bulk of the U.S. economy through a diversified suite of technology solutions. The company provides its large enterprise clients with media development, delivery, tracking and analysis products complemented by full-service professional consultation and integration support. The company addresses the small business market through e-commerce products, including merchant accounts, payment gateways and Web site design and hosting software. The company's expertise is centered on three key areas of e-business -- providing its clients with compelling rich media content, streamlined e-commerce solutions, and enhanced one-to-one communications software (communications, software) communications software - Application programs, operating system components, and probably firmware, forming part of a communication system. These different software components might be classified according to the functions within the Open Systems . In addition to a growing base of more than 10,000 small-business customers, Avalon's customer base includes more than 100 leading companies including Mazda, Cendant, Johnson & Johnson, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Avaya, and the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). . The company's headquarters are in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Salt Lake City, and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . |
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