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Champions Crowned at W.E.ROCK Grand Nationals.


ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  & W.E.ROCK Setting Course for 2008

HENDERSON, Nev. -- Rhino Outdoor International, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: RHOIE), (Berlin: CYKA.BE), (Frankfurt: CYKA.F), which operates outdoor activity based businesses, including wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 Rhino Outdoor Industries and W.E.ROCK Event, Inc.., is pleased to report that it participated with W.E.ROCK (World Extreme Rock Crawling Rock crawling is an extreme form of off road driving using vehicles anywhere from stock to highly modified to overcome obstacles. In rockcrawling, drivers pilot highly modified four-wheel-drive vehicles such as trucks, Jeeps, and "buggies" over very harsh terrain.  Series), an off-road competition and event management company, concluded its 2007 season in grand form and crowned Champions in four classes at the Grand Nationals in Spring, Texas September 14 - 16.

58 teams from all regions of the country participated in the two day event in front of a crowd of 5,000 spectators including fans, media, industry vendors and team contingencies. Spring Creek A spring creek is a stream that flows from a spring. Spring Creek may refer to any of the following specific places:
  • Spring Creek, Arkansas
  • Spring Creek, California
  • Spring Creek (Colorado), a tributary of the Cache La Poudre River
  • Spring Creek, Florida
 Off-Road Park, located near Houston, hosted their maiden event in the series and worked hand-in-hand with "Little Rich" Klein and his design team from W.E.ROCK to build one of the most difficult, and technical, courses that competitors have faced all year. The Grand Nationals exceeded everyone's expectations with non-stop action that came down to the wire in a heart-stopping "shoot-out" that determined the champions.

"This event was everything we hoped for and more", stated W.E.ROCK president "BigRich" Klein. "The best teams in Rock Crawling were there to compete on one of the toughest courses they've ever faced, in a beautiful setting, with glorious weather and a fantastic crowd. Our sponsors, including Maxxis Tires, FABTECH, ProComp Tires, Pirate 4x4, Haulinorcrawlin.com, PRP PrP A prion protein. See Prion.  Seats, WARN, Zep Manufacturing, PowerTank, Roundeyes.com, Alloy USA, Advanced Adapters, C&R Motorsports, West Texas Off-Road, Rhino Off-Road, and Diamond Axels stood behind us all year and are greatly appreciated. We are looking forward to a bigger and more exciting 2008 season."

An event schedule, marketing plans and sponsor programs are being finalized See finalization.  by ROI and W.E.ROCK for the 2008 season. Already scheduled are the 2007 W.E.ROCK World Championships to be held in Sydney, Australia in January. The 07 event in 08 is an oddity odd·i·ty  
n. pl. odd·i·ties
1. One that is odd.

2. The state or quality of being odd; strangeness.


oddity
Noun

pl -ties

1.
 but considerations were made due to US race schedules and time needed for transport to Australia. 2008 Western and Eastern series venues have been identified and the company is securing sponsorships for the season. Manufacturers and businesses who want to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the fasted growing international competition series in the off-road industry should contact W.E.ROCK at (530) 417-5333.

With the top teams in the country participating in the event, the competition was intense. Drivers, spotters and equipment were pushed to the maximum, and competition was at its best. "What an emotional rollercoaster!" stated Pro Modified Pro Modified, also known as Pro Mod, is a class or division in the sport of drag racing which began in the IHRA sanctioning body. Overview
This division has specific rules about engines, components, bodies, etc.
 Champion Brian Errea. "Not only for our team, but for every team and fan that was there. Endless leader changes, crashes, rolls and saves, and a final shoot-out course that tested our machines to the maximum. Texas turned out to be the best event of the year." WE.ROCK, and the sport of Rock Crawling have set the standards for the sport, and the best is yet to come.
           2007 Champions W.E.ROCK Grand National Champions
                Spring Creek, Texas - September 15-16

Formula Toy Class

1st Place - Team Trail Gear, Madisonville, TX
            Hobie Smith, Driver
            Eric "MD", Spotter
            Sponsors - Trail Gear

2nd Place - Team Marlin Crawler, Apple Valley, CA
            John James, Driver
            H.T. Barnes, Spotter
            Sponsors - Marline Crawler

Pro Modified

1st Place - Team Rock Runner Racing
            Brian Errea, Driver
            Joachim Schwiesow, Spotter
            Sponsors - BFG, Twisted Custom

2nd Place - Team Campbell Enterprises, Gilbert, AZ
            Terry Dagen, Driver
            Troy Dagen, Spotter
            Sponsors - Monster Energy, Currie

Modified Stock

1st Place - Team Crush, Springfield, MO
            Derek West, Driver
            Ritchie Keller, Spotter
            Sponsors - Johns 4x4

2nd Place - TNT Off-Road, Cedar City, UT
            Troy Bailey, Driver
            Travis Heslington, Spotter
            Sponsor - Maxxis Tires

Unlimited

1st Place - Team Campbell Enterprises, Gilbert, AZ
            Shannon Campbell, Driver
            Lance Clifford, Spotter
            Sponsors - Monster Energy

2nd Place - Team Badlands Off-Road, Attica, IN
            Jessie Haines, Driver
            Brian Howard, Spotter
            Sponsors - Maxxis Tires


For complete listing of all teams and final standing, visit www.WE-ROCK.cc.

For photos from the event, visit: http://www.pirate4x4.com/forum/showthread.php?t=613709

About W.E.ROCK Event, Inc.

W.E.ROCK is an off-road racing Off-road racing is a format of racing where various classes of specially modified vehicles (including cars, trucks, motorcycles, and buggies) compete in races through off-road environments. North America
Off-road racing began in the early 20th century.
 competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate culminate, in astronomy, the maximum height in the sky reached by a celestial body on a given day. At the culminate the body is crossing the observer's celestial meridian and is said to be in upper transit.  in the Grand National Championships which were held at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International, (OTCBB: RHOIE), (Berlin: CYKA.BE), (Frankfurt: CYKA.F) a development company that operates outdoor activity based businesses. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, the Rhino Outdoor International, Inc. will file an appropriate report on form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
 disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.
COPYRIGHT 2007 Business Wire
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Publication:Business Wire
Date:Sep 20, 2007
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