ChampionLyte Featured in Parade Magazine; Company Says Response To Sugar-Free Sports Drink Has Been Overwhelming.

Business Editors

BOCA RATON, Fla.--(BUSINESS WIRE)--March 20, 2002

ChampionLyte(R), the only sugar-free, calorie-free and carbohydrate-free sports drink, was featured in the March 17, 2002 edition of Parade magazine's annual "Live Longer, Better, Wiser" edition.

The product was included in the magazine's "Bazaar For Better Living" section. Parade Magazine, which is distributed Sunday's to more than 330 major daily newspapers throughout the nation, has a circulation of more than 36 million that reaches 77.6 million consumers weekly.

ChampionLyte(R), developed and produced by ChampionLyte Products, Inc. (OTCBB:CPLY) is the only completely sugar-free entry into the $2.3 billion isotonic sports drink market. The products that currently dominate the market have between 33 and 38 grams of sugar and up to 150 calories in a 20 ounce bottle.

"The response we are receiving from the Parade magazine article has been overwhelming," said Alan Posner, CEO of ChampionLyte Products, Inc. "This attention allows more people to realize there's a great tasting, healthy alternative to sugar-loaded isotonic drinks on the market."

Posner said that in advance of the publication, the Company engaged a call center to handle the deluge of responses they expected to its toll free number [phone]. He said ChampionLyte also put a special link on its website, http://www.championlyte.com for further information about the product.

"We have received thousands of calls as well as thousands of hits to our website," said Posner. "It's obvious the publication has quite an impact."

Available in lemon-lime, orange, grape and fruit punch, ChampionLyte(R) is the only "no guilt" sports drink with the benefits of electrolyte replacement without sugar, fat, calories or carbohydrates. All four flavors were awarded the 2000 and 2001 American Taste Award of Excellence. The Company said it will soon introduce two new flavors Pink Lemonade and Blue Raspberry.

ChampionLyte Products is also the developer of the proprietary Sweet'N Low(R) brand sugar-free, fat-free and cholesterol-free syrups, which are sold in more than 20,000 retails outlets throughout the nation including Krogers, Winn Dixie, Albertsons, Shop Rite, Stop & Shop, Jewel and Wal-Mart Super Stores.

About ChampionLyte Products, Inc.

ChampionLyte Products, Inc. is a fully reporting public company. Through its subsidiaries, The Old Fashioned Syrup Company, Inc., and ChampionLyte(R), a sports drink division, it develops, markets and sells sugar-free, fat-free and cholesterol-free products to retailers and food service customers nationwide. The Company is the exclusive licensee for use of the Sweet'N Low(R) brand for its proprietary line of sugar-free, fat-free and cholesterol-free syrups, currently available in three flavors, chocolate, strawberry and vanilla creme.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.

Editors Note: Product photos as well as samples of ChampionLyte(TM) are available upon request.