ChampionLyte Becomes Offical Sports Drink of the Ericsson Open; First International Sponsorship For Meridian USA Holdings Unique Sugar-Free Sports Drink.Sports Editors/Tennis Writers & Columnists BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BW SportsWire)--Aug. 14, 2001 Meridian USA Holdings, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :MUSD) today announced that it has signed a host sponsorship agreement with the Ericsson Open in Miami for its sugar-free ChampionLyte(R) to become the official sports drink sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. of the premier tennis event. The agreement, which takes effect immediately, runs through the conclusion of the 2004 tournament. The Company indicated the agreement includes extensive corporate signage, advertising and promotions as well as the sale of ChampionLyte(R) at the event. The agreement was facilitated through Weston, Fla.-based On The Ball Sports Marketing. ChampionLyte(R) is the first completely sugar-free entry into the $2.3 billion isotonic isotonic /iso·ton·ic/ (-ton´ik) 1. denoting a solution in which body cells can be bathed without net flow of water across the semipermeable cell membrane. 2. sports drink market. The products that currently dominate the market have between 33 and 38 grams of sugar and up to 150 calories in a 20 ounce bottle. ChampionLyte(R), which is available in lemon-lime, orange, grape and fruit punch, is the only "no guilt" sports drink with the benefits of electrolyte replacement without sugar, fat, calories or carbohydrates. All four flavors were awarded the 2000 and 2001 American Taste Award of Excellence. The Company said it will soon introduce two new flavors: Pink Lemonade and Blue Raspberry(TM). "While we have initially concentrated our marketing efforts primarily in the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. and South Florida, we are aggressively expanding our distribution and we wanted to partner with a high profile, world-class sporting event that best exemplified the attributes of ChampionLyte(R)," said Alan Posner, chairman and chief executive officer of Meridian USA Holdings. "The Ericsson Open is a significant international tournament that attracts world-class athletes and a world-class audience that is sports minded and health conscious." "This three year partnership with the Ericsson Open indicates that ChampionLyte(R) is serious about supporting professional tennis and that they are a force to contend with in this category," said Butch Buchholz, Ericsson Open Tournament Chairman. "We are proud that ChampionLyte(R) chose the Ericsson Open as its first international sponsorship property." In the few months since Meridian launched ChampionLyte(R) the Company has expanded its distribution to more than 2,000 retail units. With $6.395 million in prize money, the Ericsson Open is the fifth largest tennis tournament in the world following the four Grand Slams. It is one of nine Tennis Masters Series events on the ATP ATP: see adenosine triphosphate. ATP in full adenosine triphosphate Organic compound, substrate in many enzyme-catalyzed reactions (see catalysis) in the cells of animals, plants, and microorganisms. calendar, a top tier event on the Sanex WTA WTA Washington Trails Association WTA Women's Tennis Association WTA World Transhumanist Association WTA Willingness to Accept WTA Winner-Take-All WTA Winner Takes All WTA World Toilet Association (Singapore) TOUR calendar, and features the top 96 men and the top 96 women tennis players in the world. The tournament is televised annually to more than 150 countries and 750 million households worldwide and covered by more than 700 journalists from over 25 countries. The 2001 tournament had a record-breaking attendance of 270,000; Andre Agassi won his fourth Ericsson Open title by defeating Jan-Michael Gambill in the men's final and Venus Williams won her third by beating Jennifer Capriati in the women's final. The 2002 Ericsson Open will be played March 20-31 at the Tennis Center at Crandon Park The 13,300-seat Stadium Court is the centerpiece of the Tennis Center at Crandon Park facility, home of the Miami Masters since 1987. The Miami Masters uses 12 courts in competition courts, plus six practice courts. in Miami. The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 provides a "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission. Editors Note: Product photos as well as samples of ChampionLyte(R) are available upon request. |
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