Challenging Issues Take Center Stage at American International TOY FAIR Education Seminars.NEW YORK -- The Toy Industry Association's (TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. ) 102nd Annual American International TOY FAIR The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid (TM) will host over 40 newsworthy educational programs, including expert discussions centered on the industry's biggest challenges. All sessions will take place at the Jacob Javits Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Level One, Hall E. Media are encouraged to attend the programs and speakers are available for interviews and commentary. Among the programs that will cover issues making front-page news are: --Extending Your Reach From the Toy Aisle to the Dinner Table -- Toy and game makers are seeking to incorporate their brands and products beyond the traditional play periods and retail outlet aisles by formulating new strategic partnerships and retail strategies. Bill Furlong, Major Mojo at innovative board game maker Cranium cranium: see skull. , discusses how his company has pioneered these strategies. February 21, 2005: 10:30 a.m. - 11:45 a.m. --Delivering Your Messages to Teens and Tweens -- It's Not Just MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Anymore -- Teens and tweens consume media in radically different ways than other demographic groups. Richard Ellis, Founder and President of 12to20; Rick Berger, President of Next Generation Radio explore ways that brands can create powerful media and marketing programs that successfully target teen and tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] consumers. February 22, 2005: 9:00 a.m. - 10:15 a.m. --Corporate Social Responsibility and the Toy Industry -- Hear Christian Ewert, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the CARE Process of the International Council of Toy Industries (ICTI ICTI International Council of Toy Industries ICTI Interactive Clinical Technologies, Inc. ICTI Information and Communication Technology Institute (Afghanistan) ) and Alan Hassenfeld, Chairman of Hasbro, Inc. discuss how the toy industry is addressing its factory auditing and certification program to ensure its products are produced under safe and ethical working conditions. February 21, 2005: 2:30 p.m. - 3:45 p.m. --Radio Frequency Identification (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) -- An in-depth discussion of this new technology that major retailers including Wal-Mart are requiring of manufacturers, presented by Mark Roberti, editor, RFID Journal. How will this affect overhead and tracking? February 21, 2005: 1:00 p.m. - 2:15 p.m. --Anti-Counterfeiting Action Plan: Some Assembly Required -- Counterfeiting costs toy manufacturers untold millions in lost sales and erodes consumer confidence in trusted brands. Mark Traphagen, of Collier Shannon Scott, PLC, will discuss the changing nature of piracy and counterfeiting and opportunities for companies and trade associations to fight counterfeiting. February 21, 2005: 10:30 a.m. - 11:45 a.m. Other sessions discuss issues challenging the toy industry such as international trade, age-compression, multi-media, and the new category of DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. games. If you are a member of the International press and wish to attend an educational seminar, contact either Jeff Richardson at 212-629-8445 or Adrienne Citrin at 212-675-1141, ext. 235. If you are not a member of the International press and wish to attend one of these programs you may register online at www.toy-tia.org, click on the TOY FAIR banner, then click on "Education Programs" on the navigation bar to the left of the screen. About the American International TOY FAIR (TM) American International TOY FAIR(TM) is the largest toy trade show in the Western Hemisphere. More than 1,400 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products. From classic toys to interactive entertainment and everything in between, we have it all! Products include: action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, party supplies, and much more! |
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