Challenged by Reputation Management? Get Some Tips From Jack Bergen, President, Council of Public Relations Firms, at the Feb. 24 IABC/Houston Meeting.Business Editors HOUSTON--(BUSINESS WIRE)--Feb. 10, 2000 Does the public's perception of your company align with its business reality? Have you developed a strategic plan for managing your corporate reputation, or are your competitors defining it? Jack Bergen, president, Council of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firms (CPRF CPRF Communist Party of the Russian Federation CPRF Canadian Psychiatric Research Foundation CPRF Cerebral Palsy Research Foundation CPRF Committee for the Peaceful Reunification of the Fatherland CPRF Collaborative Planning, Forecasting and Replenishment ), will discuss both and more at the Feb. 24 International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community ) -- Houston Chapter meeting, scheduled from 11:30 a.m. - 1:00 p.m., at the Houstonian Hotel. Jack is sponsored by Pierpont Communications Inc. Business experience and research tell us that a good reputation helps a company sell its products, recruit the best and brightest, and attract the most desirable business partners. Reputation also influences performance in the financial markets and has been compared to an insurance policy, or money in the bank for a rainy day. During his talk, &uot;The Value of Building Corporate Reputation in the New Economy,&uot; Jack will cite some of the latest research on strategic reputation management and the role of proactive communications in building relationships that preserve company reputations in good times and bad. Before his 1998 appointment to lead CPRF, Jack directed all external and internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . for CBS Corporation
GCI Getty Conservation Institute GCI Global Commerce Initiative GCI Green Cross International (non-profit international environmental organization) GCI Growth Competitiveness Index GCI Great Cities Institute Group, the international public relations and government affairs arm of Grey Advertising which has operations in 39 countries. Earlier in his career, Bergen was president of U.S. operations for Hill &Knowlton. A graduate of West Point, Bergen also served as a strategic planner in the Pentagon and chief speechwriter speech·writ·er n. One who writes speeches for others, especially as a profession. speech  writ to Secretary of Defense Caspar Weinberger during the Reagan Administration. Join us for this fact-filled meeting. And don't forget to invite your boss! Luncheon costs are $24/member, $29/guest and $14/student with reservations, $34 for walk-ins. Reservations can be made by calling the IABC Hotline at 281/397-2270 by midnight on Monday, Feb. 21. For more information about the meeting and IABC, contact Susan Thobe at 713/627-2223, sthobe@piercom.com. IABC is an information network dedicated to serving 12,000 communication professionals, locally, nationally and internationally. IABC/Houston is one of the top ten largest IABC chapters. In 1998, IABC/Houston was named the IABC/U.S. District 5 Large Chapter of the Year for excellence and effectiveness in professional development, member marketing, communication, financial management and leadership development. |
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