ChainDrugStore.net Selects Talant'S ROI Sales Tools; Talant To Formulate Business Case for Subscription To ChainDrugStore.net.Business Editors BETHESDA, Md.--(BUSINESS WIRE)--Sept. 29, 2003 Talant, a leading provider of Marketing and Sales Effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. tools today announced ChainDrugStore.net, the exclusive online communication network for the retail pharmacy industry, as its latest customer. Talant's Value Measurement solutions will enable ChainDrugStore.net to present pharmaceutical manufacturers with a robust cost-benefit justification that highlights the bottom line impact and the operational efficiencies of its communication portal. ChainDrugStore.net is currently using Talant's Needs Analyzer. ChainDrugStore.net, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of the National Association of Chain Drug Stores (NACDS NACDS National Association of Chain Drug Stores ), offers a powerful, cost-effective way for pharmaceutical manufacturers to communicate with retail pharmacies. By providing a direct connection to over 33,400 chain and independent retail pharmacies, ChainDrugStore.net increases sales and reduces the cost of developing and transmitting product-specific marketing information. The network's current subscriber base represents over $200 billion in annual sales in over 60 product categories and includes companies such as Bayer, Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , Lilly, Pfizer, Procter & Gamble and Roche Laboratories. ChainDrugStore.net is using Talant's Needs Analyzer to evaluate the effectiveness of manufacturers' current marketing investments. "Manufacturers invest billions to educate physicians and consumers," said Brad Mitchell, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ChainDrugStore.net. "Talant's Needs Analyzer helps us quantify the revenue lost by under-investing in other key players in the supply chain." In addition to the immediate financial impact of ChainDrugStore.net's offering, manufacturers experience a number of operational benefits, including time savings and improved inventory coordination. "We needed a way to measure both the hard-dollar benefits of our offering and the operational and intangible benefits," said Mitchell. "Talant's Value Measurement tools help our sales reps ask the right questions, gather the right data, and create customized business cases to effectively articulate ChainDrugStore.net's value proposition and sign up more customers." "ChainDrugStore.net is changing the way pharmaceutical manufacturers interact with pharmacies, solving a long-standing problem in the industry," said Landon Johnson Landon Tremone Johnson (born: March 13, 1981) is an NFL linebacker with the Cincinnati Bengals. High school career Landon Johnson attended Coronado High School in Lubbock, Texas and was a three-time All-District pick, a three time All-City pick, a two time All-League , Talant CEO. "I am excited by the opportunity to apply Talant's Value Measurement Suite to help ChainDrugStore.net quantify and communicate the substantial benefits delivered by their communication portal." About Talant Founded in 2001, Talant develops ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). sales solutions that empower companies to sell more effectively. Talant's Value Measurement Suite enables sales representatives to more effectively identify, quantify and communicate the impact their company's product offering has on their customers' bottom line. The impact of Talant's solutions can be leveraged throughout an organization, by sales, marketing, product management and senior executives. Talant has worked with a variety of start-up and Global clients, including BellSouth, Lavastorm, and Internap. Headquartered in Bethesda, Maryland Bethesda is an urbanized, but unincorporated, area in southern Montgomery County, Maryland, just Northwest of Washington, D.C. It takes its name from a church located there, the Bethesda Presbyterian Church, built in 1820 and rebuilt in 1850, which in turn took its name from , Talant is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . For more information on Talant, please visit www.talant.com. |
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