Chadwick Martin Bailey and IDG's InfoWorld Media Group Release Results of Linux Vendor Brand Positioning Survey.BOSTON -- IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Red Hat lead Categories in Awareness and Favorability The Boston-based market research firm of Chadwick Martin Bailey and InfoWorld Media Group, the leading provider of comprehensive technology intelligence, today announced the results of a joint study on vendor brand positioning for Linux software, services, and servers. The survey, "Linux and the Brands That Deliver," was conducted online between Jan. 16 and Feb. 3, 2005, and identifies critical brand success factors, Linux vendor category leaders, as well current and future Linux adoption Linux adoption refers to the uptake of the Linux operating system by homes, organisations and governments. Linux migration refers to the change over to Linux from other operating systems. trends. The research revealed that the most important criteria for selecting Linux products, services, or software are reliability, security, and performance. From a selected group of vendors including Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Novell, Red Hat, and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , among others, respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. stated the brand that is currently best positioned to deliver on the greatest number of the critical decision criteria is IBM. "As Linux continues to be adopted by organizations of all sizes, vendors will increasingly need to know how they can gain an edge over the competition and ensure that their products and services are effectively reaching prospects and customers," said Bruce Stephen, vice president and technology practice leader at Chadwick Martin Bailey. "Brand research provides companies with valuable insight into the priorities, perceptions, knowledge, and experiences of IT decision-makers, and ensures that Linux vendors can better attract, retain, and grow their customer bases." Other key findings of the survey include: --Based on awareness and favorability in the Linux server category, respondents ranked IBM as the leading brand, followed by HP and Dell. --In the Linux software and services categories, Red Hat ranked highest in awareness and favorability, followed in both instances by IBM and SUSE. --Seventy-five percent of current Linux users are satisfied, and 85 percent of this group are Linux advocates (i.e. will recommend Linux to others). --Despite high levels of satisfaction among current Linux users, barriers to greater adoption of the technology from planned users and non-users include use of products that don't support Linux, lack of available applications, and a shortage of qualified internal support. "Marketing strategy and brand positioning are essential for technology companies of all sizes," said Kevin McKean, InfoWorld CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and editorial director. "Linux has become a major market force, and we wanted to take a look at the vendors that are leading this charge and why." For the study, Chadwick Martin Bailey and InfoWorld Media Group surveyed a population of 483 InfoWorld subscribers including CTOs, CEOs, IT managers, system analysts, and IT consultants. Respondents reflect a small- to midsize (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) business focus, with more than 50 percent working at companies with fewer than 500 employees. For more information on this research study please contact Bruce Stephen at 617-350-8922. About InfoWorld Media Group For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, events, and demand generation, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. emerging technologies and products. Visit InfoWorld at www.infoworld.com. About IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) InfoWorld Media Group is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com. About Chadwick Martin Bailey Founded in 1984 by John Martin and Anne Bailey "Mad" Anne Bailey (*probably 1742 in Liverpool, England as Anne Hennis - November 22, 1825 in Ohio) was a famous story teller, frontier scout and served as a woman in the fights against the Indian tribes. Berman, Chadwick Martin Bailey conducts market research for some of the world's largest companies in more than 30 countries. With corporate offices in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , Chadwick Martin Bailey's team-based approach ensures that it applies the right combination of people and expertise to each business challenge or opportunity it faces. Whether it be marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. , product development, or enhanced customer satisfaction, all of Chadwick Martin Bailey's custom research approaches have a singular SINGULAR, construction. In grammar the singular is used to express only one, not plural. Johnson. 2. In law, the singular frequently includes the plural. focus: to bring clarity to what clients can do to get, keep, and grow customers. For more information please visit www.ChadwickMartinBailey.com. |
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