Chadwick Martin Bailey Names Jessica Templin New Director of Qualitative Research.BOSTON -- The Boston-based market research firm of Chadwick Martin Bailey (CMB Noun 1. CMB - (cosmology) the cooled remnant of the hot big bang that fills the entire universe and can be observed today with an average temperature of about 2. ), today announced that Jessica Templin has joined the company as its Director of Qualitative Research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. . Templin, who recently served as a market research director at Thomson Marketing Resources, will focus her new role on growing CMB's qualitative research portfolio, which includes high level and consumer one-on-one interviews, in-person and online focus groups, online bulletin boards and usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. . "We're thrilled to bring Jessica on board with her distinctive mix of skills from her market research experience," said TJ Andre, COO of CMB. "The last year has been one of tremendous growth for us as a company with the acquisition of Sage Research and the launch of our new Workforce Performance Unit. Jessica's leadership ability and customer-focused research experience will help drive the further development and management of our qualitative research services." "I am very excited to join the CMB team and to work with a firm that continues to be among the marketing research industry leaders by helping customers solve demanding business problems and uncover new opportunities," said Templin. "I look forward to working with this talented group and contributing to CMB's qualitative research portfolio to help drive the Company's growth." Jessica will work in partnership with CMB's sector-focused practices in the travel and hospitality, retail, advertising and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industries, as well as CMB's recently acquired technology practice (formerly Sage Research). Current CMB clients include eBay, Hilton, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , The Hartford, Avaya, Jack Daniel's For the running coach, see . For the British car engineer, see . For the American politician, see . Jack Daniel's is a Tennessee whiskey distillery and brand known for its rectangular bottles and black label. , and JP Morgan Chase. Ms. Templin received her Master of Management in Hospitality from Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. . About Chadwick Martin Bailey Founded in 1984 by John Martin and Anne Bailey Berman, Chadwick Martin Bailey conducts market research for some of the world's largest companies in more than 30 countries. With corporate offices in Boston, Massachusetts, Chadwick Martin Bailey's custom research helps leading companies solve their most challenging business problems and attack their best opportunities. All CMB's approaches have a singular focus in common, they are designed to identify the specific actions clients can take to profitably get, keep and grow customers. For more information please visit www.ChadwickMartinBailey.com. |
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