Chadwick Martin Bailey Launches New Business Unit; New Unit Helps Companies Convert Workforce Contribution to Brand Equity.BOSTON -- The Boston-based firm of Chadwick Martin Bailey (CMB Noun 1. CMB - (cosmology) the cooled remnant of the hot big bang that fills the entire universe and can be observed today with an average temperature of about 2. ), today announced the launch of its Workforce Performance Consulting Performance consulting is a subdiscipline of consulting that focuses on teaching people to be more effective in the workplace or in their personal lives. Its goals can be summarized in the slogan "work smarter, not harder". Unit. The unit helps companies to take a decidedly "brand equity" building approach to managing their human resource as a strategic asset. At a time when data driven insights are crucial for prioritization, the unit relies on its deep roots in marketing science to gather information, derive insights and prioritize actions that result in alignment around equity building activities and behaviors. CMB's Workforce Performance Consulting Unit builds upon the company's already deep experience in assessing employee value drivers for major global clients. CMB Chairman Dr. John Martin, a three time Baldrige award examiner, asserts, "Companies must be singularly focused on identifying and acting on building brand equity. When brand promises serve as the organizing principle, every employee can internalize internalize To send a customer order from a brokerage firm to the firm's own specialist or market maker. Internalizing an order allows a broker to share in the profit (spread between the bid and ask) of executing the order. the responsibility to focus initiatives and behaviors that increase efficiency, effectiveness and ultimately word of mouth advocacy." "In recent years, almost every Fortune 500 company has taken on major initiatives focused on reducing costs," says Martin. "Corporate restructuring, major outsourcing, off-shoring and Six Sigma Not to be confused with Sigma 6. Six Sigma is a set of practices originally developed by Motorola to systematically improve processes by eliminating defects.[1] A defect is defined as nonconformity of a product or service to its specifications. implementation are often designed to help companies try to 'cut their way to greatness.' These companies should also focus on growth through the creation of internal brand alignment that improves employee effectiveness and efficiency. Our role is to provide the diagnostics and insights that will help drive that growth within the brand framework." The new unit, under the guidance of Martin, is led by Julie Kurd and Kate Zilla-Ba. Kurd comes to CMB after 12 years with Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , most recently as vice president of business transformation in the Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. Outsourcing division. Zilla-Ba has been leading the application of market science with CMB's clients for over 10 years. "True value is delivered when employees understand how to live the brand," says Kurd. "The unique benefit CMB brings to the table is an approach that combines consultative recommendations that are relevant, specific and actionable with quantifiable findings that only a diagnostic firm such as ours can produce. We develop custom analyses that our clients use to continue to drive top and bottom line growth following our engagement." John Martin and Julie Kurd will be speaking at the WCBF WCBF Worldwide Conventions and Business Forums Third Annual Six Sigma in Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Conference in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of on May 11-12 2006, the largest Six Sigma event in the industry. For details please visit www.wcbf.com/quality/5062/. About Chadwick Martin Bailey Founded in 1984 by John Martin and Anne Bailey Berman, Chadwick Martin Bailey partners with some of the world's largest companies in more than 30 countries. With corporate offices in Boston, Massachusetts, Chadwick Martin Bailey's team-based approach ensures that it applies the right combination of people and expertise to each business challenge or opportunity it faces. Whether it be marketing ROI, product development, or enhanced customer satisfaction, all of Chadwick Martin Bailey's custom research approaches have a singular focus: to bring clarity to what clients can do to get, keep, and grow customers. For more information please visit www.ChadwickMartinBailey.com. |
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