Chad Forms Strategic Alliance With Salter Labs.CHATSWORTH, Calif.--(BUSINESS WIRE)--July 1, 1998--Chad Therapeutics Inc. (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :CTU CTU Colorado Technical University CTU Czech Technical University in Prague CTU Counter Terrorist Unit CTU Clinical Trials Unit CTU Catholic Theological Union CTU Chicago Teachers Union CTU Computer Training Unit CTU Control Unit ) and Salter salt·er n. 1. One that manufactures or sells salt. 2. One that treats meat, fish, or other foods with salt. Noun 1. Labs Wednesday announced the formation of a strategic sales, marketing, manufacturing and engineering alliance. The purpose of the alliance, under the terms of which each company will remain an independent business entity, will be to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. each other's unique strengths and expertise. The two companies will mutually agree on specific projects to be jointly pursued. Financial terms were not disclosed. Chad is a leading developer, manufacturer and distributor of oxygen -conserving devices and oxygen-delivery systems for home health care patients who require supplemental oxygen. Salter Labs, a privately held manufacturer located in Arvin, Calif., develops, manufactures and markets innovative products for anesthesia, respiratory and critical care medicine. Their patented nasal cannulas nasal cannula Critical care An O2 delivery device loosely attached to the head with 2 prongs inserted in the nose; the FiO2 delivered by an NC is 24–35% , small-volume nebulizers, oxygen and aerosol masks, specialty tubing and unique respiratory accessories are sold to hospitals, homecare providers and extended care facilities worldwide. Thomas E. Jones, chief executive officer of Chad, said, "Under this alliance, Chad's highly interactive sales force and Salter's 120-person field sales force will, over the next several months, be teamed to provide Chad customers with the ultimate in customer service. "Responsive telephone sales support will be combined with proactive in-person sales coverage, including product demonstrations and technical assistance." Jones explained, "This unique team selling approach should result in greater and faster market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" with all of Chad's products, especially the revolutionary new TOTAL O2 Delivery System, and will allow Chad to be highly responsive and reactive to competition. "As a result of this alliance, the Salter sales team will be able to sell Chad products to not only home medical equipment providers, but also to an expanded variety of potential users, including hospitals, nursing homes and alternate care facilities. "Concurrently, the Chad sales reps will work in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with the Salter sales force in handling sales inquiries and follow-up via telephone. Additionally, Salter field reps will be available to assist homecare providers in demonstrating Chad products to their professional customers, third-party providers and referral sources." Pete Salter, chief executive officer and president of Salter, said: "In addition to this sales and marketing alliance, Chad and Salter anticipate working together in a variety of areas, including manufacturing, product development and engineering in order to rationalize ra·tion·al·ize v. 1. To make rational. 2. To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear each other's unique capabilities and strengths to improve efficiencies, improve quality and reduce costs."
CONTACT: Chad Therapeutics, Chatsworth
Earl L. Yager, 818/882-0883
818/882-1809 (fax)
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