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Ceto and Associates Announces Record Growth in 2005; Consulting Firm Boasts More Than 200 New Sales, Increases Revenue Nearly 20 Percent.


ATLANTA -- Ceto and Associates, a national consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 providing revenue enhancement revenue enhancement

An increase in revenues, especially by way of increased taxes. Revenue enhancement includes reducing taxpayer deductions and eliminating tax credits.
 solutions for the financial industry, announced that 2005 was marked with significant sales growth and increased revenues. The firm provided its revenue enhancement solutions to more than 200 new bank, credit union and thrift thrift: see leadwort.  clients, increasing its sales 19 percent when compared to 2004.

Company officials attributed the success to the combination of the firm's widespread revenue enhancement successes and its dedication to anticipating and meeting financial institutions' needs. Ceto Cash Calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well.  (C3), a Web-based branch tool that enables financial institutions to better manage cash in a low-reserve environment, nearly doubled in sales when compared to 2004.

"Cash management is an essential step in optimizing revenues," explained Douglas Ceto, executive vice president of Ceto and Associates. "More than 900 financial institutions have realized the value in our consulting and deposit reclassification Reclassification

The process of changing the class of mutual funds once certain requirements have been met. These requirements are generally placed on load mutual funds. Reclassification is not considered to be a taxable event.
 services. Now, more than ever, increased competition is prodding institutions to maintain an even tighter reign on their cash and they are turning to the experts they know and trust. Solutions such as C3 decrease vault cash Vault cash

Cash kept on hand in a depository institution's vault to meet day-to-day business needs, such as cashing checks for customers; can be counted as a portion of the institution's required reserves.
 levels by an average of 15 percent, freeing up funds for interest earning investments. Word is spreading that this significant cash optimization tool is too valuable to pass up."

Ceto's clients have also experienced significant returns from the firm's CheckMate checkmate

end of game in chess: folk-etymology of Shah-mat, ‘the Shah is dead.’ [Br. Folklore: Espy, 217]

See : End
 solution and Revenue Enhancement Program (REP). CheckMate is a customer-centric overdraft A check that is drawn on an account containing less money than the amount stated on the check.

The term overdraft is also used in reference to the condition that exists when vouchers 
 protection program that offers a new positive service offering to customers while benefiting financial institutions by automating the exception item process and increasing non-interest income. The Revenue Enhancement Program (REP) service identifies opportunities to increase revenue across all areas of a financial institution, conducting a diagnostic review of more than 100 areas to analyze and quantify revenue opportunities.

About Ceto and Associates

Founded in 1994 as a national consulting firm in the financial industry and headquartered in Atlanta, Ceto and Associates specializes in developing solutions to provide financial institutions the ability to increase profitability through the implementation of revenue enhancement programs. Ceto and Associates places their clients' needs in the forefront and designs solutions tailored to their culture, goals and objectives. Ceto and Associates has earned the trust and improved annual revenues of more than 900 financial institutions across 50 states. For more information about Ceto and Associates, please visit their Web site at www.cetoandassociates.com.
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Publication:Business Wire
Date:Mar 6, 2006
Words:387
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