Ceti Inc. Announces Lowest Price for Relational Marketing Messages.LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--July 28, 1998--Ceti Inc. announced today an upgrade to the proprietary technology used in its WebCommunique service. This upgrade to current technology permits Ceti Inc. to revise its published price structure. The price, including formatting, sending, hosting, message customization by consumer behavior patterns, data mining and tracking consumer responses is as low as $0.02 per sent e-mail address See Internet address. e-mail address - electronic mail address , with no start-up fees. Pricing is based on a service bureau model and is determined by volume of WebCommuniques sent per month. WebCommunique allows companies to send high graphic, targeted direct marketing to clients and prospects via the Web. WebCommunique sends, tracks consumer responses and customizes message creation for relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. marketing, using opt-in e-mail See opt-in. lists. Ceti's clients create differentiated marketing campaigns to segments of their databases. WebCommunique tracks these campaigns and provides reports tabulated to the specific e-mail address, which clients use for relational marketing and to determine ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Ceti Inc. was the first company to offer Web-based targeted marketing with tracking of consumer responses. The company released its WebCommunique service in 1997. Ceti's proprietary technology is established and has been fully functional since its release. Ceti's satisfied clients have achieved exceptional response rates to various marketing campaigns and promotions. Clients have reported up to 500% increase in response, increased sales and high rates of consumers actually viewing the message. Several technologies enable delivery of HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , DHTML See Dynamic HTML. DHTML - Dynamic HTML and Java, however all these technologies have bandwidth, compatibility or firewall issues, which mean some recipients may not be able to read the graphical high impact message. However, since WebCommunique only requires a browser, messages can be viewed as they were intended, not as default text e-mail An e-mail message that contains only unformatted ASCII text. Text e-mail may be the only option for wireless, handheld devices, but it was the traditional format for all e-mail before the Internet exploded in the mid-1990s. Contrast with HTML e-mail. . Since it is Web based, Ceti's service is non-intrusive to the recipient. About Ceti Inc. Ceti Inc. is the leading provider of Web-based business communications services. The company, headquartered in Los Gatos, provides cost effective, high-impact, real-time communications. Ceti provides communications services in several languages and is currently providing programs for several Fortune 1000 companies in various industries. Note to Editors: Ceti(R) is a registered trademark of Ceti Inc. There is an accent mark above the final "e" in WebCommunique.
CONTACT: Ceti Inc.
Lin Metcalf, 408/399-1798
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