Ceti Inc.'s Web-based Postcards Produce Impressive First Day Results for Metricom.LOS GATOS Los Gatos (lôs gä`tōs, lŏs, găt`əs), city (1990 pop. 27,357), Santa Clara co., W Calif.; inc. 1887. It is an affluent residential community and health resort. , Calif.--(BUSINESS WIRE)--Oct. 6, 1997--Ceti, Inc., the premier provider of Web-based business communications, recently demonstrated a new cost-effective way to communicate with corporate customers. Through a program with Metricom (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MCOM MCom Master of Commerce (degree) MCOM Marketing Communications MCOM Mobile Commerce ), provider of the Ricochet A wireless Internet service from Ricochet Networks, Inc., Denver, CO (www.ricochet.net). Originally developed by Los Gatos, CA-based Metricom, Inc., Ricochet was the first high-speed, wireless Internet service for commuters. wireless modem A modem and antenna that transmits and receives over the air. Wireless modems support several technologies, including 802.11, Bluetooth, CDPD, DataTAC, Mobitex and Ricochet. There are wireless modems for laptops, handhelds and cellphones. and Internet service, Ceti technology enabled the wireless data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. company to increase its customer referrals 500% within the first business day. "As Q3 was drawing to a close, we wanted to gather qualified sales leads without spending a lot of money," said Paul Szela, Metricom Vice President of Sales. "We also wanted to strengthen communications with our customers. We were extremely pleased with the results." Metricom created a postcard image that was placed on Ceti's Web server. Ceti generated a brief e-mail message to Ricochet customers with a URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. that pointed to the postcard. Within the postcard was a hot link to the Ricochet Refer-A-Friend online form. Ceti was then able to track and report on responses from Ricochet's customers. "We believe this type of Internet communication is the most creative, cost-effective way to communicate with present and future customers, employees, vendors and other targeted markets," said Brad Eltman, Ceti CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Some of the other applications of Web-based communications include product announcements, press releases, customer surveys, RSVPs to key business events, and online brochures. Customers can also interact more closely with the sender, and ultimately help refine their needs and requirements. Since there are no expenses associated with printing and postage, Ceti's Web-based communications offer enormous savings over direct mail. About Ceti, Inc. Ceti, Inc. is the leading provider of Web-based business communications services. The company, headquartered in Los Gatos, provides cost effective, high-impact, real-time communications with vendors, suppliers, customers and employees. Ceti provides nationwide and international communications services in several languages and is currently providing pilot programs for several Fortune 1000 companies in various industries. For more information, call 408/399-1788 or visit Ceti's Web site at http://business.cybercheer.com About Metricom Metricom, Inc. is the leading provider of wide-area, high speed, portable wireless data services. The company's Ricochet Products and Services division, headquartered in Los Gatos, provides portable and desktop computer users with high-performance, cost-effective wireless access to the Internet, private Intranets, local-area networks Local-area networks Computer networks that usually cover a limited range, say, within the boundary of a building. A computer network is two or more computers that communicate with each other through some medium. , e-mail, real-time transactions such as stock trading and other online services such as America Online. Ricochet service is currently available in the greater San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Seattle, and Washington, D.C., and on several university campuses and airports throughout the United States. Metricom's Industrial Communications division provides both private networks and communications services to the electric, gas, oil and water industries. Metricom was founded in 1985. For more information, call 1-800 Go-Wireless or visit Metricom's Web site at http://www.metricom.com -0- Note to Editors: Ceti and Cybercheer are registered trademarks of Ceti, Inc. Metricom and Ricochet are registered trademarks of Metricom, Inc. All other trademarks are the property of their respective owners. CONTACT: Ceti, Inc. John Hayes, 408/399-1788 or Metricom, Inc. Susan Kohl, 800/GO-WIRELESS |
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