Cerylion Revolutionizes Africana.com with Link Management Technology.Business Editors, High Tech Writers WOBURN, Mass.--(BUSINESS WIRE)--Sept. 4, 2001 Massachusetts Start-Up Helps AOL/Time Warner Subsidiary Improve Web-Site and Reduce Production Costs Cerylion, Inc., providing link management technology to unlock the power of mobile networks, today announced that Africana.com - an AOL/Time Warner company specializing in content for African descent descent, in anthropology, method of classifying individuals in terms of their various kinship connections. Matrilineal and patrilineal descent refer to the mother's or father's sib (or other group), respectively. audiences around the globe - has gone live with its new Web site "powered by Cerylion." "We like to think of Africana.com as a Gateway to Black Culture. A gateway to the very best in coverage of news, features, education, and opinions, and we want to deliver that valuable information to our community in a compelling manner," said Kenn Turner, Chief Executive Officer of Africana.com. "Cerylion technology provides our customers with a compelling way to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. Africana.com's dynamic web site. Visitors now have a unique, interactive experience, that is relevant to their specific informational needs." The new Africana.com site was published with Cerylion's WebSpace Builder(TM). WebSpace Builder has enabled Africana.com to create a more usable USable is a special idea contest to transfer US American ideas into practice in Germany. USable is initiated by the German Körber-Stiftung (foundation Körber). It is doted with 150,000 Euro and awarded every two years. and scalable site. Africana staff members input articles that are stored as objects in an associative as·so·ci·a·tive adj. 1. Of, characterized by, resulting from, or causing association. 2. Mathematics Independent of the grouping of elements. database. These objects can be linked and re-linked throughout the site's hierarchy by point and click action. The page and its links are published without significant drain on programming expertise. The content is simply assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. templates that control the presentation and delivery platform for the site, whether wired or wireless. The resulting site provides Africana.com users with flexible navigation and quick access to desired information and related links. "Web sites all too often reflect the thinking of a computer program, not the intuitiveness of the human mind," said Dr. Harry Lasker, Cerylion co-founder and chairman of the board. "Cerylion brings personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. intuitive learning options to today's deliberate technology options." With Cerylion's technology, users can access and combine data from the Web, desktop and mobile devices, and organize it in a useful and meaningful context. The link management platform enables corporations to more effectively create, manage and present content and services in context while also providing a more personalized user experience. These corporations use Cerylion technology to create different tables of content that target their different user segments and to improve related page links. "Our goal in working with Africana.com was to create a site that will heighten height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. the users' experience and at the same time reduce the production cost involved in maintaining the Web site," said Ilan Rozenblat, co-founder and president of Cerylion, Inc. "With Cerylion technology, Africana.com can continue to grow the site. WebSpace Builder also allows Africana.com users to access the information across any wired or wireless Internet device." About Cerylion Cerylion, Inc. develops, markets and supports a scaleable platform to deploy highly personalized mobile network applications. The company's link management technology creates a unified environment that allows both desktop and wireless data users to logically, quickly and easily access content and services from a variety of sources. Cerylion's software enables network service providers to increase return on investment, generate incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue and reduce customer churn churn: see butter. . Link management architecture allows users of both wired and wireless network service providers to chain content and actions into highly personalized activity books based on their individual needs and preferences. Founded in 1999, Cerylion is headquartered in Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. and operates an advanced research and development center in Jerusalem, Israel. |
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